Dealer’s choice: Select and choose how to grow your metal business your way

By Dani Sheehan. 

Industry leaders have once again joined forces to provide the best sales training and educational resources for you to seamlessly add metal roofing and siding to your latest offerings. 

The MetalVue program is already revolutionizing sales for metal roofing, but it’s now growing with Grosso University’s leading portal for even greater contractor success. In a recent MetalTalk™ webinar, Heidi J. Ellsworth sits down with Dominic Caminata of Grosso and Mark MacDonald of Sherwin-Williams to discuss this new portal and the benefits it offers to contractors looking to add metal roofing and siding opportunities to their business in 2024. 

If you aren’t yet familiar with the MetalVue program, it’s a large program designed specifically for contractors. Mark explains, “When I say contractor, I’m really being specific. I’m referring to someone who’s in the business of retail operation, someone who wants some marketing. They want to get in business with a brand. And we’ve created a service platform to allow [our preferred manufacturers] to service this multi-billion-dollar market with tens of thousands of contractors across the U.S.”  

But put even more simply, Mark says, “It’s just a series of software and training that allows the contractor to have confidence through their entire workflow.” When you choose the MetalVue program, you have access to the products and service you expect, the Sherwin-Williams brand, and the confidence to sell metal, market it, order it and install it every time. 

Where the Dealer Portal comes in is in offering all the resources you need at the tip of your fingers. Dom shares, “The way I explain it is the Dealer Portal is an online platform of video content and literature and documentation that outlines in detail all the services and technologies that are available to contractors through the MetalVue program. And that’s really the headline of this entire program. How can we help support you so you can make this a wild success and make more with metal?” 

Dom continues, “Within the Dealer Portal, whether contractors need support with marketing, sales, production or business operations, we wanted to make sure this portal was that one stop they could go to get all their difficult questions answered and select and choose, based on the information, exactly what they need to take their metal roofing business to the next level.” 

Ready to try it for yourself? Read the transcript, Listen to the podcast or Watch the webinar to see how the Dealer Portal can help you grow your metal offerings and sell with greater success this year.