The #1 Home Improvement
Sales Trainers

Grosso University is comprised of an elite group of trainers, consultants, marketing pros and industry executives who share a deep passion for and understanding of the home services industry.

Combining the legendry sales training of Rick Grosso with over 20+ years of experience growing some of the most successful Home Improvement companies in the world Grosso University has quickly risen to become the
industries leading sales performance company.

Our mission is to provide home remodeling companies with turn-key sales performance solutions that empower them to take their business to the next level. Unlike other training and consulting groups, Grosso University is currently active in the industry, operating one of the nation’s largest home remodeling companies which allows us to provide training that is based on reality and not on theory. This unique approach ensures the tactics, strategies and methods we train on are tailored to coach you through the specific challenges you are currently facing.

Visit our website.

Make More with Metal in 2024 with MetalVue Dealers' Portal with 7-days of FREE Access!

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. 

MetalVue is the leading sales and marketing opportunity to Make More with Metal.  Check it out now and start making more with metal in 2024.

Check out the Dealers' Portal today! 

Use the QR Code below to start making more with metal:

What's a CloseLine?

Mandated Phone Drop Policies, or what we refer to as the 'Higher Authority Close' at Grosso, is undeniably one of the most powerful and effective strategies for closing sales in the home. However, despite its widespread appeal, many sales leaders and business owners struggle to find the bandwidth to handle all of the calls... Until Now! Grosso University's CloseLine is designed to provide you with all the benefits of a mandated phone drop policy without any of the associated work!

Watch the Grosso and Sidekick CloseLine webinar.

Comprehensive Training

Unlock the potential of your Sales Reps with our in-depth curriculum, carefully designed to empower them to master the Higher Authority Close technique. This comprehensive training program is conveniently accessible on Grosso University's online training center, providing your team with the knowledge and skills they need
to excel.
 

Manager’s Dashboard

Take command of your team's performance with our Manager's Dashboard. It's a centralized hub that offers you a wealth of features, including call recordings, scoring, in-depth analytics, and visual representations of data. This powerful tool is designed to help you quickly pinpoint accountability gaps and identify coaching opportunities, ensuring your team consistently achieves its best.

Real-Time Notifications

Stay ahead of the game with real-time text notifications. Our system keeps you in the loop, alerting you the moment a call is initiated. With instant access from your smart device or computer, you're always in control. This feature ensures you're always ready to provide timely guidance and support to your team, no matter where you are.
 

Role-Play and Training 

Practice makes perfect, and our program makes it easy. Your team can hone their skills and undergo training sessions at any time, day or night. All it takes is a simple phone call, providing the flexibility your team
needs to thrive.

Get started with CloseLine today!

Live Sales Team Training Event with Dominic Caminata 

Prepare your team for a record-setting 2024 with a Grosso University Annual Sales Training Kickoff Event! Summer is behind us, and Q4 is fast approaching. It's time to wrap up the year on a high note and start gearing up for a successful 2024. To ensure a solid start to the new year, there's no better choice than inviting Grosso University to conduct a live sales training event. While our virtual sales training options are highly effective, the transformative power of a personalized, in-person Sales Training Bootcamp cannot be overstated. It's the key that will unlock your organization's potential for a prosperous 2024
and beyond. 

Immerse your Sales team in a dynamic 2-day in-person boot camp designed to elevate your sales team
to master the Grosso University Sales Methodology and become master closers. Under the guidance of Master Sales Trainer Dominic Caminata, your team will undergo two days of intense training designed to turn your sales team into 50% + closers! With surgical precision, we meticulously break down each sales step, arming your reps with invaluable skills and the unshakable confidence they need to make the close the natural conclusion every time they enter the home!

Reserve your event today!

Sign-Up for our Comprehensive Sales Training Bootcamp with Dominic Caminata!

For a limited time, any newly approved GreenSky merchant will receive a FREE 2-hour comprehensive Sales Training Bootcamp from GU founder, Dominic Caminata. Spots are limited and will be filled on a first come, first serve basis. If you would like to secure your spot or learn more click here to schedule a call with Dominic Caminata. 

We also have a limited amount of complimentary tickets to our AGOGE Leadership Summit courtesy of Green Sky!

McElroy - Grosso Training!

Sign-up today to take part in this installation training for contractos!

Welcome to the #1 Sales Training System in the World

CEO-level content provides owners with detailed courses on sales management, marketing and business development. Sales-level content is designed to transform your sales team into top-level sales professionals.

Combining the legendary training of Rick Grosso, Master Trainer Dominic Caminata built the most comprehensive and effective sales process in the industry that is guaranteed to help your team excel in modern times. We provide a sales system that is trainable, workable, and repeatable and will give your sales team a clearly defined process designed to maximize results and close at 50%+!

Start your FREE trial today!

Featured Event: Closer’s Camp and CEO Breakout

Master the art of the one-call-close at the world-class closer’s camp. Also, explore best-in-class business tools in the CEO track!

Become a One-Call-Close specialist! Master the legendary Grosso 11-step selling system and you’ll own the skillset to sell ANY building product in your customer’s home! You’ll learn how to develop urgency with thoughtful strategic questions, deliver a masterful presentation, overcome all objections, and EARN your prospect’s business on the first visit with zero pressure.
A comprehensive curriculum of powerful sales training packed into one unforgettable three-day event!

Learn more.

Join the #1 Sales Training System in the World

Combining the legendary training of Rick Grosso Master Trainer Dominic Caminata built the most comprehensive an effective sales process in the industry that is guaranteed to help your team excel in modern times.

We provide a sales system that is a trainable, workable, and repeatable that will give your sales team a clearly defined process designed to maximize results and close at 50%+!

What You Get:

• New Training Courses Monthly! - With a new online home improvement sales training course presented every month, there is always fresh material to keep your staff motivated!

• Progress Tracking - Easily track your progress through each training course with our user-friendly Learning Management System (LMS.)

• Users Learn at Their own Pace - Team members can access the courses on their own time and on their own devices, allowing them to complete each course at a comfortable pace.

And so much more!

View training packages.

Universidad Grosso - Launch of New Spanish Training Platform!

Grosso University is beyond excited to announce this groundbreaking webinar and launch of the Grosso Sales Training Platform in Spanish. Dominic Caminata will be joined by Wendy Harmeyer, Sales & Marketing Director and co-owner of a Universal Windows dealership. Wendy will also be presenting at a breakout session at Closer's Camp to announce the new program and host a Q&A. View the Closer's Camp agenda.

Wendy is a Bio-tech engineer who attended a Grosso U One-Step Close program and Closer's Camp and has since increased sales by 600% in 4 years, applying the processes learned through Grosso University.

Wendy grew into her current role from backend work to sales leadership and ownership, wanting to match her passion for teaching with her bio-tech training, and has successfully connected her engineering training to business and how people look at things.

In this webinar, Wendy and Dominic will discuss how Closer's Camp is not a copy/paste program. It is based on processes that help reps use their instinct of learning and doing more, to "keep getting better" and WIN! Wendy and Dominic will discuss this never before seen Sales Training program, and the benefits of training Spanish speaking reps to "grab the market", and allow people to buy what they want & need in a professional way. The Spanish speaking population is 20% of the U.S. population, and growing. This new Grosso University launch will help reps learn to train and sell in their language. We look forward to seeing you on the webinar and at Closer's Camp 2022!

Register for the FREE webinar today!

Latest Promotions and Rebates

Make More With Metal in 2024 With MetalVue Dealers' Portal with 7-days of FREE Access!

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealers' Portal today! ...
View Promotion

Sign-Up for our Comprehensive Sales Training Bootcamp with Dominic Caminata!

For a limited time, any newly approved GreenSky merchant will receive a FREE 2-hour comprehensive Sales Training Bootcamp from GU founder, Dominic Caminata. Spots are limited and will be filled on a first come, first serve basis. If you would like to secure your spot or learn more click here ...
View Promotion

AGOGE Summit: The Owner's Summit for Legendary Growth and Profitability

Inspired by the rigorous education and training program practiced by the legendary warriors of Sparta, the Grosso AGOGE was created to give owners the tools and best practices that they need to achieve perfection in every aspect of their business. Formerly known as "Owner's Camp," the AGOGE event ...
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eBooks

Google My Playbook by Grosso University

What is your Google Maps listing and why is it important? Google Maps and Google My Business (GMB) are one in the same. By managing your company listing, you will have the best chance to show up when users search for your services locally. The Search Engine Results Page (SERP) ...
View eBook

Metal Roofing Academy Workbook by Grosso University

Congratulations! You are now a part of an elite group of salespeople with the opportunity to sell the most amazing metal roofing system in this industry. Grosso University, sponsored by Sherwin-Williams Coil Coatings, has created a sales training platform that provides you with unlimited potential for success and income! You ...
View eBook

Latest Podcasts

Sherwin-Williams' MetalVue Dealer's Portal

In this MetalTalk™ webinar, Heidi J. Ellsworth visits with Dominic Caminata of Grosso University and Mark MacDonald of Sherwin-Willams about the new MetalVue Dealer’s Portal. The MetalVue program is revolutionizing the sales process for metal roofing and Grosso has developed a leading portal for the program using their Learning ...
Listen to the Podcast

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
Listen to the Podcast

Dominic Caminata - Make More with Metal Sales

S1:E7 Heidi J. Ellsworth sits down with Dominic Caminata who co-founded Grosso University to talk about the explosion of metal roofing sales in this MetalCast. Since 2019, Dominic has focused on home improvement as a leader in multi-million-dollar sales and training. As a Sherwin-Williams MetalVue partner, Grosso is focused ...
Listen to the Podcast

Latest Webinars

The Secret to One-Call-Closing: Mastering the Velvet Hammer

The Secret to One-Call-Closing: Mastering the Velvet Hammer is Now Available On-Demand! We missed you at our recent webinar, but we've got good news—the on-demand version is now available! Dive into the insights, strategies, and tactics shared by GU's CEO, Dominic Caminata, and Sales Academy trainer, Daniel Coomesberry, at ...
Watch the Webinar

Grosso University Webinar w/ Sidekick: CloseLine

What's a CloseLine? Mandated Phone Drop Policies, or what we refer to as the 'Higher Authority Close' at Grosso, is undeniably one of the most powerful and effective strategies for closing sales in the home. However, despite its widespread appeal, many sales leaders and business owners struggle to find the bandwidth ...
Watch the Webinar

Money Ball for Sales: Rilla Analyzed Over 100K Sales Conversations With AI

DATE: June 15th, 2023 9 a.m. (PT) What are the top 1% of sales teams doing? It’s no secret: Deals are getting harder and harder to win these days. With conversion rates dropping, Rillavoice used AI to analyze in-home conversations between sales reps and homeowners. They ran their model on over ...
Watch the Webinar

Read Listen Watch - Educational Content

Sherwin-Williams' MetalVue Dealers' Portal

In this MetalTalk™ webinar, Heidi J. Ellsworth visits with Dominic Caminata of Grosso University and Mark MacDonald of Sherwin-Willams about the new MetalVue Dealer’s Portal. The MetalVue program is revolutionizing the sales process for metal roofing and Grosso has developed a leading portal for the program using their Learning ...
View Content

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
View Content

Inside Metal Roofing by Industry Experts

June 29, 2022 11 am PT In this RLW, Sherwin-Williams and leading metal roofing experts share what is happening Inside Metal Roofing today. Focused on the need for skilled labor, these experts will share how training for sales and installation along with increasing technology is changing the face of the ...
View Content

Latest Classifieds

Rillavoice & Grosso University

Rillavoice is the leading, AI-powered, speech analytics and coaching software available to the home improvement industry. Think of this as your virtual ride along assistant, they provide sales leaders with the visability they need to increase their coaching efficiency by 800%, and no longer lead their team in a reactive ...
View the Classified

Make More with Metal in 2024 with MetalVue Dealers' Portal with 7-days of FREE Access!

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealers' Portal today! ...
View the Classified

Your Sales Team + Live Training Event with Dominic Caminata = Results!

Prepare Your Team for a Record Setting 2024 with a Grosso University Annual Sales Training Kickoff Event! Summer is behind us, and Q4 is fast approaching. It's time to wrap up the year on a high note and start gearing up for a successful 2024. To ensure a solid start ...
View the Classified

Buy Online

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealers' Portal today! ...
Read More

Latest Videos

Episode 91 - WSRCA board meeting, new MetalTalks, RLWs and Coffee Conversations coming soon, join R-Club!

Join Heidi and Karen every Friday to learn about what's going on in the roofing industry. The 91st episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi ...
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Episode 88 - METALCON & MRCA Recap | New MetalTalks, Coffee Conversations and RLWs | Photo Contest Happening Now!

Join Heidi and Karen every Friday to learn about what's going on in the roofing industry. The 88th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi ...
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Episode 61 - Watch Our Upcoming Grosso MetalTalk, Don't Miss METALCON Live, Come on a Walking Architectural Tour

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 61 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the newest episode of this Coffee Shop original web series. This week, Heidi and ...
View Video

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