From concept to construction: Aligning architects and manufacturers on metal

By Jenny Yu.  

Western States Metal Roofing encourages early design conversations to help turn creative metal ideas into high-performing structures. 

Collaboration between architects and manufacturers is reshaping the future of metal construction. In a recent MetalCast™ episode, Heidi J. Ellsworth spoke with Mercedes Harris of Western State Metal Roofing (WSMR) about how early engagement with the design community is driving innovation, performance and project success across both residential and commercial markets. 

One central point of collaboration takes place at the AIA Conference on Architecture and Design, where Mercedes and team connect directly with architects and specifiers. “It’s the largest conference in architecture and design that gathers thousands of architects, specifiers, designers and product manufacturers for several days of education, networking and collaboration,” Mercedes explained. “It’s where design conversations start early, often years before projects break ground.” 

Rather than focusing solely on sales, Mercedes stressed the importance of cultivating long-term relationships that offer guidance and support. “It’s less about selling and more about building relationships and becoming a technical resource for the design community,” she explained. That early collaboration allows manufacturers to better understand design intent while helping architects translate concepts into practical systems. 

Mercedes noted that metal is gaining traction across sectors, particularly in residential design. “We’re seeing metal used a lot more in residential to give it more of that modern, but traditional feel,” she said, pointing to WSMR’s metal panels that look like wood, which offers the appearance of natural materials with added durability.  

Beyond aesthetics, performance itself remains a key driver in material selection. “Architects pay a lot of attention to fire class ratings, uplift and the climate they’re building in,” Mercedes said. Beyond appearance, she added, “A lot of architects are looking at metal for the other side of things. Is it energy efficient? Is it sustainable? How long is this going to last?” 

As design trends evolve, Mercedes highlighted growing demand for vertical siding, matte finishes and textured panels that create depth and visual rhythm. With expanded color options and specialty finishes, Western States Metal Roofing is equipping architects with tools to push creative boundaries while meeting performance requirements. 

Listen to the full podcast or Watch the recording to learn more about how Western States Metal Roofing collaborates with architects and specifiers to shape the future of metal design.