By Adam Cabrera.
In a recent episode of MetalCast, host Heidi J. Ellsworth of MetalCoffeeShop™ sat down with Renee Ramey, the executive director of the Metal Roofing Alliance (MRA). Renee, a seasoned expert with 25 years of experience in the industry, explained the changes she has seen over that time and the forces that are now driving the sector's growth.
From a modest 3% market share in 1998 to a significant 17% in 2021, residential metal roofing has clearly developed into a sizable industry. "We're making headway and actually picking up pace, and we believe our message and our campaigns are getting out there in front of homeowners," Renee said. The MRA, founded in 1998, has helped foster this growth through their efforts to raise awareness about the advantages of metal roofing, from durability to environmental benefits.
That being said, a big selling point for homeowners is sustainability. Renee highlighted the positive environmental impact of metal roofs, aligning with the growing consumer focus on the lifecycle of building materials. Metal roofs are not only recyclable but also pair seamlessly with solar panels. "Typically, if you get a quality metal roof it's going to outlast the solar system you're putting on it," she said, emphasizing their durability.
Moreover, the aesthetically pleasing designs of metal roofs have become popular over the past few decades, making it an attractive choice for contemporary homes. Coupled with performance that withstands extreme weather conditions, it’s apparent why demand is surging.
Contractors interested in expanding their service offerings can rely on MRA for resources and training. Renee encouraged contractors to tap into MRA’s network, which connects them with homeowners looking for metal roofing experts. With consumer interest in metal roofs growing, partnerships between contractors and MRA become crucial in bridging gaps in knowledge and service.
Read the transcript, Listen to the podcast or Watch the full MetalCast episode to hear more about how the metal roofing industry has developed over the past 20 years and what advice Renee has for those looking to stay ahead.
Adam Cabrera is a writer and podcast producer for the Coffee Shops and AskARoofer™. When he isn't writing about roofs he enjoys camping in the Rocky Mountains, going to concerts and playing music.
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