By Adam Cabrera.
In a recent MetalTalk™ webinar, host Heidi J. Ellsworth spoke with Brad Finck from Renoworks, an innovator in roofing technology since 1999, to discuss the transformative role digital visualization technology has played and continues to play in today’s roofing industry.
From its inception, digital visualization has addressed a pivotal challenge: enabling homeowners to envision the final look of their homes with different products. "Originally, it was a set of floppy disks which then migrated towards the CD on a Windows desktop. And then over the last 10 to 12 years, it's migrated to be fully online,” Brad said. “But really at the end of the day, we take a manufacturer's products and we show a customer what that's going to look like on their home or blueprint before a project begins"
Contractors today can choose from two primary visualization methods. Photo-based visualization offers a more personalized touch, allowing customers to see actual home photos with different product options. Meanwhile, 3D modeling provides a comprehensive digital representation, valuable to contractors and designers for its detailed accuracy.
Brad emphasizes the sales benefits of visualization, saying, "It's about how you can improve your consultation." Sales conversations have the potential to become more impactful and informative. Visualizers can demonstrate various scenarios, from different roofing styles to levels of quality, helping clients make a confident choice that aligns with their budget and aesthetic desires.
Beyond being just a sales tool, these visualization techniques help set realistic expectations and foster trust between contractors and homeowners. As Brad notes, "Because we have the report as well, you can print it off, you can save it as a PDF, or you can email that report to the client as well.” The day and age of leave behinds are not over but with pro visualization technology it still has the potential to impress.
Adam Cabrera is a writer and podcast producer for the Coffee Shops and AskARoofer™. When he isn't writing about roofs he enjoys camping in the Rocky Mountains, going to concerts and playing music.
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