It’s time to hit the ground running

With many homeowners looking to reroof their homes this year, do you have what it takes to secure projects? Let’s find out.  

Did you know that in 2026 alone, it’s estimated that nearly a fourth of homeowners looking to make changes to their roof are considering a reroof for their home? Not only is this a significant portion of the market, but it means a substantial amount of profit to be made from securing sales of reroofing projects to your customer base!  

When the market begins to take such a significant shift towards certain projects, it’s a sign to buckle up and get ready to secure your portion of the pie. Homeowners are looking for skilled contractors who are ready to get them the best roof for their budget – do you have what it takes?  

McElroy Metal notes that when statistics start showing such a large portion of a market segment is preparing to make a purchase or change, it’s a sign that an earlier construction cycle has come to an end. With traditional roofing materials having limited lifespans, there comes a time when all homeowners who got roofs during the same period come calling for a replacement or, in the case of moving to metal, an upgrade.   

This sets the stage for a major opportunity metal contractors won’t want to miss. Instead of continuing the cycle of short lifespans that materials such as asphalt can provide, why not show the homeowner the benefits of opting for a metal alternative, one that can double or even triple the lifespan of their previous roof!  

It’s essential to show a homeowner that, this time around, it’s time to take control of their home’s health and get the full benefits of their investment by choosing metal. It’s certainly a choice they won’t regret, eliminating the worry about having to endure the reroof process and cost again. Once metal is installed, a homeowner can expect their roof to last at least 50 years or longer!  

Want to learn more about securing sales among the portion of homeowners looking to reroof? Read more from McElroy Metal’s blog.