Jumping into the world of social media marketing

MCS Influencer Emily Marshall says that even if you're not trying to become an influencer, businesses need to prioritize having social media presence.

Editor's note: The following is a transcript of a conversation between Emily Marshall, also known as Mrs. Post Frame. You can read the transcript below, listen to the interview or watch the recording.

Jenny Yu: Hey there everyone. My name is Jenny Yu with MetalCoffeeShop. And today I'm here for an influencer response with Emily Marshall, also known as Mrs. Post Frame. How's it going today, Emily?

Emily Marshall: I'm doing well. Thank you, Jenny. How are you doing?

Jenny Yu: I'm doing well too. Thank you. We're really excited to talk to you this month about social media. So we're wondering if you could start off by sharing your thoughts on using short form video and live content to build trust and authority.

Emily Marshall: Sure. Absolutely. So if, for those of you watching that may not know, my husband and I, we're Mr. and Mrs. Post Frame and we do a lot of content creation. So we are on all of the major social media platforms and we create long form and short form. And so we're very well versed in doing this as a very active part of our business.

When it comes to short form content, we feel like that's a really like great and much easier way for a business to get into the social media space. Because being in social media, the space is very important in 2026 as a business. Even if you're not trying to become a influencer or you're not trying to actually make it a part of your business in the, in terms of like a content creator, I still think that you need to prioritize having social media presence and being able to share. 

And short form videos that can be done from your phone. All you need is a good smart phone and it’ll have a nice camera on it. So it's very easy to do it on a job site. Like you don't have to have additional equipment to carry around with you. You can just be making them while you're on site, while you're with your crews, while you're in your vehicle, going to another job site and you can be talking about what it is that you do and how you do it. 

So these short form videos that can be from a few seconds long to a few minutes long, they can build a lot of trust with potential clients because you're able to show them in real life what, in real time, what does a job look like that you are doing for another customer? And a lot of people, because social media is so prevalent, people do associate a lot of trust with somebody that has a, has accounts that you can find their business on a major platform because we're all using it. 

So to just disregard it and say, "I don't wanna have a social media account." I think you're really missing out on people saying, like, legitimizing your business, even if you are very legitimate outside of social media. I think that this really helps people say, "Oh, okay. Well, they're real. They're actually, like, on a platform." 

When it comes to going live, that can be something that can be fun to see, like, who's out there that wants to really interact with you. It can sometimes be a little tricky if you're trying to do it from a job site, but it is a great way to grow your platforms, to get in front of a few more people and to see, have people asking you questions in real time. That can build trust because it can show your authority that you know, you know what you're talking about. So you don't need time to prep, you don't need time to, like, research the answer to their question. You can just answer it on the fly during a live event.

Jenny Yu: Awesome. Yeah. And we were also wondering if you could share about how, once you get a lot of engagement through short form video and lives, how can you then turn that into a lead or a contract even?

Emily Marshall: Sure. Of course. Coming out of the gate on social media, you're going to have followers that may or may not be in your area. So not everybody who follows you or everybody who engages with you is going to be a potential customer of yours, but some of them are. Again, now more than ever, people are looking at social media to see reviews, to find companies near them. And so having that presence will, you will have followers that will be in your area. And so when you have somebody engage with you and they're asking you questions and you find out that they are somebody that's in your area, you can really just follow up with them, say, "Hey, we'd love to work with you. " Or some of the platforms have ways to automate responses to people so that you can collect data on them, they can go directly to your website or they can get a phone number for your office. 

So there's a lot of great tools that way that you don't have to necessarily be online all the time, but you can be giving people the information that they need so that they can follow up, they can inquire about you doing their project. And I think that it's absolutely worth it because, even if you have people that are outside of your area that are engaging with you, it still just helps show people that are in your local area, "Hey, this person is, like, answering questions and they're being helpful." It’s a way you can really demonstrate your customer service skills in how you answer messages and comments. 

And then it's naturally a great way to move somebody through your process and be one of those touch points because as we all know, a potential, a lead or potential customer is going to probably need several touch points before they sign on the dotted line.

Jenny Yu: Absolutely. Well, thank you so much, Emily, for all of your insights, we really appreciate it. We'll see you next month! Thank you.

Emily Marshall: Sounds Good. Thanks, Jenny.