Meet the metal moment at this MetalTalk™!

By Jenny Yu.  

The upcoming webinar will gain insight into the evolving opportunities within the rapidly growing metal roofing market. 

Across the construction industry, metal roofing is becoming an increasingly important category for contractors focused on long-term growth. An upcoming MetalTalk™ titled “Maximizing Metal Margins With MetalVue” will explore how technology, training and sales strategies are helping contractors grow their metal roofing businesses more effectively. 

Sponsored by Sherwin-Williams, the webinar will feature Junny Lee, market segment manager for Sherwin-Williams' MetalVue program, discussing the factors driving increased interest in metal roofing and how contractors can position themselves to meet that demand. Topics will include modern design trends, energy efficiency, long-term durability and the lifecycle value that continue making metal roofing more attractive to homeowners and building owners. 

The webinar will also focus on the business opportunities contractors may miss if they do not offer metal roofing solutions. From premium project segments and repeat business opportunities to stronger differentiation in crowded markets, metal roofing is increasingly becoming a strategic growth category for contractors nationwide. 

Another key area the discussion will touch upon is how contractors can successfully scale their metal roofing operations through training, partnerships and technology integration. Junny will explain how MetalVue supports the sales process with visualization tools designed to simplify product selection, accelerate customer decision-making and improve close rates. 

Technology will play a central role in the conversation as well. Attendees will learn how Roofing Passport, powered by measurement data from Eagleview, can help contractors generate more accurate estimates, improve labor forecasting and reduce material waste through precise takeoffs and streamlined workflows. 

Finally, the webinar will spotlight the growing impact of the MetalVue Road Show, which brings hands-on training, live demonstrations and real-world product education directly to contractors across the country. The immersive training initiative is designed to help crews, sales teams and business owners strengthen their metal roofing knowledge and improve field performance. 

Register now to reserve your spot for this exciting MetalTalk!