Social media as a business driver for cold-formed metal buildings

MCS Influencer Corey Lincoln says social media can reinforce a brand's connection to its audience while driving business results.

In today’s fast-paced and competitive cold-formed steel building industry, companies like ACT Building Systems and Cornerstone Building Brands are effectively using social media as a major business driver. By making the most of short videos and social media content, they’re building trust with their audience and turning that engagement into real leads. 

Building trust through storytelling 

Short video content is a game-changer in making complex ideas more relatable. ACT Building Systems and I, for example, share videos on platforms like YouTube and LinkedIn that take viewers through the cold form building process or showcase completed projects — from design to installation. These clips highlight practical aspects, like erection techniques and quick delivery time frames, which really reinforce our credibility.

Showcasing values and culture 

The brands also focus on their core values, such as sustainability. ACT highlights that their buildings are made from 100% recyclable materials, while HyperSteel emphasizes energy efficiency. Content like Cornerstone's “Meet Our Team” provides a peek inside the company culture and shows their commitment to customer service. Success stories from contractors add authenticity to their messaging. 

Turning engagement into measurable leads and contracts  

ACT Building Systems, which excels at using social media to promote interaction with manufacturers, distributors and contractors. Through podcasts, short-form videos and monthly webinars, ACT fosters strong connections with its audience, enhancing the relationship between Cornerstone Building Brands and its accounts. By utilizing the ACT Dimensions software, team members can confidently navigate the design and quoting process, ensuring thoroughness in their work. 

Moreover, ACT's content instills trust in the durability and lightweight nature of Cornerstone Building Brands' cold-formed building systems among distributors and contractors. All these engagement efforts leverage short-form videos and social media, ultimately reinforcing the brand's connection to its audience while driving business results. 

Conclusion 

In a nutshell, ACT Building Systems and Cornerstone Building Brands show how social media can be a powerful tool for the cold-formed metal building industry. By sharing valuable content and utilizing smart strategies, Cornerstone Building Brands is not just growing their online presence — they’re generating real business results that pave the way for success in the industry.