UP TO THE MINUTE
Sales & Marketing
Metal roofing ain’t just a farm thing anymore
By Randy Chaffee, Source One Marketing. Now's the time to lean into metal roofing. I’ve been in the trenches of this industry long enough to remember when metal roofing was mostly a rural thing. Farm buildings, pole barns, maybe the occasional shed. Back then, if you told a homeowner they should ...
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Pick carefully — This could be the last roof you ever buy
By Randy Chaffee, Source One Marketing. With metal, you're not just selling a roof: you're selling long-term peace of mind. Here at Source One Marketing, we know that selling metal roofing isn’t about pushing panels — it’s about guiding customers through a sea of choices and showing them why value beats price ...
Renoworks and Ingage partner to streamline the remodeling sales experience
This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster. Renoworks Software Inc., a leading provider of visualization software for the home remodeling industry, and Ingage, the premier interactive sales presentation ...
Roofing sales talk that builds trust — Not just price pressure
By Cotney Consulting Group. You need a sales approach built on trust, clarity and confidence to win consistently. We’ve all heard it: “Thanks for the bid — we’re going with someone cheaper.” Frustrating? Absolutely. But here’s the real issue: if the only thing the homeowner or building owner understood was your price, ...
Boost your metal sales by offering instant financing options
By Dani Sheehan. When you join Instant Roofer, you now have the power to customize your financing options for your customers. Instant Roofer provides a range of tools designed to simplify the sales process and help homeowners make confident decisions. Whether you're offering traditional asphalt shingles or premium upgrades like metal roofing, ...
Level up your metal market share with digital marketing
By Anna Lockhart. Maximize your brand’s marketing potential with the help of MetalVue’s latest service offering! In a recent advancement, Sherwin-Williams MetalVue launched their Digital Lead Generation Program – a service aimed at elevating users’ digital marketing strategies and their outcomes. Powered by the experts behind Stonegate Digital ...
Get a turn-key sales performance solution today!
By Emma Peterson. Take advantage of Grosso University’s decades of business and sales training through the MetalVue program. The MetalVue program aims to help your team sell more metal. The metal sector is a huge part of the construction industry, worth over $3 billion in North America alone. And that ...
Why investing in a digital marketing agency just makes sense
By Jocelyn Van Saun, SOCIUS Marketing. From marketing to optimization, there are a variety of reasons a digital marketing agency can help your business grow. Learn how and when to hire one! As the world continually develops and grows into the digital age, finding a trustworthy partner to help you ...
UP TO THE MINUTE
