Metal Roofing
MCA Summer Meeting 2025
You’re invited to attend the Metal Construction Association (MCA) Summer Meeting! Join us June 10-11 in Rosemont, IL. This event is a must for everyone in the metal construction industry, regardless of your company type, product specialty, or professional role. Here’s what you can look forward to: Insights from Experts: Learn how ...
Science by the sea: Charleston’s new learning lab
By Dani Sheehan. With panoramic harbor views and flexible indoor-outdoor spaces, this lab was intentionally designed to harness the therapeutic power of water. In the heart of historic Charleston, South Carolina, innovation, education and environmental stewardship come together in a striking new facility at the South Carolina Aquarium. The recently ...
Maintenance, chemistry and the “forever roof” myth
By Jesse Sanchez. Restoration pros break down why metal roofs fail — and how to save them without a tear-off. In this MetalTalk™, host Karen Edwards is joined by Tim Overstreet of Gaco and Tom Portaro of NTEC Systems for an eye-opening conversation that strips away the illusion of the “forever roof.” ...
MetalVue then and now
By Emma Peterson. Learn about how MetalVue has grown and changed since its inception with the integration of things like Roofing Passport. Sherwin-Williams developed their MetalVue program with the goal of helping manufacturers and contractors sell more metal roofs to home and building owners. Over the years since its original ...
Making it count: Capturing homeowner attention in a fast-paced world
By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...
Rethinking retrofits: What works and what fails
By Jesse Sanchez. Explore the reasons why some retrofitting systems are failing and how one company says it's getting it right. While retrofitting aging metal roofs is standard practice, many widely used methods fall short of structural standards, exposing buildings to serious risks during extreme weather. Roof Hugger, ...
12 important questions to ask when looking for a qualified roofer
By Metal Roofing Alliance. Re-roofing projects are no simple task, and it’s critical to make sure you’re absolutely ready to take on such a project! The experts share questions to ask roofers so that you can find the best professional for the job. Each year, as the spring ...
Homeowner Marketing Mastery
In this episode of Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), Karen Edwards will talk with a panel of experts about marketing to homeowners in this day and age. Homeowners are harder to reach than ever, so how are today’s top contractors getting their attention? Join Renee Ramey of ...
Metal buildings take the spotlight in Charlotte
By Karen Edwards. Networking tips, live broadcasting and meaningful awards made the 2025 MBCEA Conference one to remember. The 56th annual MBCEA Conference brought together metal contractors, erectors and manufacturers in Charlotte, North Carolina for three days of learning and networking opportunities. The event included activities for two industry associations, the Metal ...
Tools with big impacts: New tech and trade pro support
By Jesse Sanchez. New products, trade programs and national contests bring innovation and inspiration to contractors. In this episode of MetalTalk™, hosted by Karen Edwards, Rebecca Talbot of Malco Tools dives into more topics than just hardware — she brings listeners up to speed on new innovations, smarter tool design and the ...
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