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Blueprint for Higher Lead Conversion
In this MetalTalk ™, host Karen Edwards welcomes Dean Curtis to break down the essential blueprint for turning leads into loyal customers. Drawing from real‑world experience in the metal roofing industry, he explores how to navigate the customer pathway—from first contact to closing the deal—with professionalism and consistency. Gain insights ...
Maximizing Metal Margins With MetalVue
Metal roofing is exploding across every segment of construction, and contractors who want to grow need to be paying attention. In this MetalTalk ™, sponsored by Sherwin-Williams, we dive into what is driving that demand and how contractors can capitalize on it, whether they are adding metal for the first ...
Daylighting for Modern Metal Buildings
In this MetalTalk ™, live from the MBCEA 2026 show, Karen Edwards sits down with Brian Grohe from VELUX to share how daylighting does more than brighten a space — it transforms how metal buildings perform, feel and function. The two explore the growing importance of daylighting in modern metal ...
Enhancing Safety in Sheet Metal Bending
In this MetalTalk™ Karen Edwards is joined by MetalForming LLC’s Business Development Director, Chad Rowe, for a jam-packed conversation about enhancing safety within the sheet metal bending industry. With manufacturing consistently ranking among the top industries for reported injuries, he explores how light curtain safety systems can significantly reduce ...
Slippery Slope - Preventing Rooftop Avalanches
In this MetalTalk™ Karen Edwards is joined by TRA Snow and Sun Business Development Manager Mindy Dahlquist to discuss the risks associated with snow movement on metal roofs and the critical measures for ensuring safety and longevity. Snow sliding off metal roofs can lead to extensive damage, impacting gutters and ...
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