Anthony Ortega MCS Influencer
The Coffee Shops™ Announce 2026-27 MetalCoffeeShop® Metal Influencers
Metal Influencers bring diverse expertise and real-world insight to help contractors navigate challenges, strengthen their businesses and shape the future of metal construction. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026-27 Influencers for MetalCoffeeShop® (MCS). ...
Technology should make the work easier, not just add another login
MCS Influencer Anthony Ortega says clear success metrics are a must when implementing new technology. Over the years, we've implemented plenty of technology at Viotell. Zoho for project and business management, Bluebeam for plans and collaboration, CompanyCam for field documentation and more recently, AI across different parts of our operation. ...
Navigating HOA roof approvals: Turning a common roadblock into a better project
MSC Influencer Anthony Ortega says early conversations with HOA's save time later. For many homeowners, the most intimidating part of replacing a roof isn't choosing the material or hiring a contractor. It's navigating the HOA approval process. In luxury mountain communities, HOA architectural review exists for a reason. These neighborhoods have ...
Estimating complex jobs in high snow elevation during uncertain times
MCS Influencer Anthony Ortega says the ability to forecast accurately and manage uncertainty will remain one of the most valuable skills an estimator can bring to the table. In the Mountain West, complexity extends well beyond material pricing. Many of our projects here at Viotell Metal Concepts are located at elevation ...
Utilize manufacturer partnerships for training
MCS Influencer Anthony Ortega says rather than reinventing the wheel, take advantage of the resources your manufacturer provides. Editor's note: The following is the transcript of a live interview with Anthony Ortega of Viotell Metal Concepts. You can Read the interview below, Listen to the podcast or Watch the recording. Hello, everyone. ...
Showcasing company values and culture through social media
MCS Influencer Anthony Ortega says social media isn't just about marketing; it's about alignment. I used to think social media was mostly marketing. Post a finished project; say something funny, entertaining or polished and move on. Over time, I’ve changed my mind. In our world, especially in metal and roofing, culture ...
Championing women in the metal industry
MCS Influencer Anthony Ortega says women bring another level of expertise and insight into male-dominated industries. Editor's note: The following is the transcript of a live interview with Anthony Ortega of Viotell Metal Concepts. You can Read the interview below, Listen to the podcast or Watch the recording. Jenny Yu: Hi everyone. ...
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