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Jenny Yu, Writer & Reporter
Fostering a culture where all flourish
By Jenny Yu. Raincoat Roofing invests in its crew by providing opportunities for mentorship and ongoing education. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with the 2025 National Women in Roofing (NWIR) World Rising Star Award winner, Sarah Sutton-Shouse of Raincoat Roofing, about Raincoat’s culture ...
Greater margins, greater possibilities
By Jenny Yu. Explore how incorporating metal can take your business to the next level. In this episode of Roofing Road Trips®, Karen Edwards spoke with Sherwin-Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, about consumer trends and ...
Leading the metal revolution
By Jenny Yu. New equipment, streamlined operations and a unified team are driving Western States Metal Roofing’s momentum this year. Western States Metal Roofing (WSMR) is bringing the energy to 2026! In a recent video titled “The future is metal,” representatives from the front office to the front line ...
Telling the story that builds trust
By Jenny Yu. Bone Dry Roofing’s Matt Tyner explains how leadership and teamwork drive success. In a recent episode of Stories from the Roof, Megan Ellsworth sat down with Matt Tyner of Bone Dry Roofing to discuss Matt’s journey into the roofing industry and the lessons he’s learned along ...
Business-in-a-box for metal roofing
By Jenny Yu. Sherwin-Williams leaders explain how their MetalVue and Roofing Passport tools are helping contractors sell more metal with confidence. At the 2026 International Roofing Expo, The Coffee Shops™ stopped by the Sherwin-Williams booth to learn more about its MetalVue program acts to remove barriers to entry for ...
Innovation born from adversity
By Jenny Yu. Explore how the solar market continues to evolve and expand in a time of regulatory challenges. Solar market dynamics continue to evolve as technology advances and policy shifts reshape the landscape. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Mark Gies, director of ...
Building trust and boosting sales with visualization software
By Jenny Yu. Homeowners increasingly expect to preview renovations before committing to major investments. In a recent Roofing Road Trips® episode, Karen Edwards spoke with Jenni McMorran, contractor channel partner manager of Renoworks, to discuss how visualization software like theirs takes the newest technology and transforms the roofing sales ...
From hurricanes to wildfires: Building codes shape product design
By Jenny Yu. Why BRAVA Roof Tile is dedicated to developing code-compliant roofing materials. With extreme weather events becoming more and more common, the roofing industry constantly works to develop and meet standards that keep properties and the people within them safe and secure. For roofing manufacturers, meeting these ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
Taking care of each other
By Jenny Yu. The National Women in Roofing’s Central Oregon Council’s first reroof event gifted a local veteran with a free new roof. For their first reroof event, The National Women in Roofing’s Central Oregon Council gave a local veteran a new roof in Redmond, Oregon. The event, ...
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