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Jenny Yu, Writer & Reporter
Achieve lasting results the first time around
By Jenny Yu. Contractors can save time and improve performance with advanced coating solutions like Heavy Shield Plus. As patios, pool decks and driveways take on heavier use and greater exposure to the elements, contractors are under increasing pressure to deliver long-lasting results. In this episode of From the ...
Speed and simplicity: The installation solution contractors need
By Jenny Yu. All Weather Insulated Panel’s OneDek system provides the innovation needed to address the industry’s challenges. According to Gary Sweeney, the director of low slope roofing for All Weather Insulated Panels (AWIP), the commercial roofing industry can sometimes be slow to adapt to new innovations. “The commercial ...
Synthetic shingles provide aesthetics, durability and sustainability
By Jenny Yu. Brave Roof Tile solutions help contractors address harsh climate conditions and evolving customer expectations. At the 2026 Roofing Contractors Association of Washington (RCAW) PNW Regional Tradeshow, contractors gathered to explore new products, connect with regional peers and address evolving challenges across the Pacific Northwest. Among the ...
Leveraging contractor insights to accelerate innovation
By Jenny Yu. Dataforma’s latest updates show how contractor-driven design can improve functionality, speed and user experience. At a time when roofing contractors expect software to evolve quickly, Dataforma is leaning heavily into customer-driven development and AI-powered innovation. During a recent CoatingsTalk™ hosted by Karen Edwards, Dataforma leaders shared ...
Avenues to stay engaged and informed
By Jenny Yu. Learn how the Metal Construction Association is working to help contractors and manufacturers navigate evolving standards and market demands. As metal roofing continues to gain market share across residential and commercial construction, the Metal Construction Association (MCA) is expanding its efforts around workforce development, code advocacy ...
Top May articles: Leadership, growth and innovation
By Jenny Yu. From profitability habits to artificial intelligence, OutdoorCoffeeShop™ readers prioritized insights for long-term success. As outdoor living professionals look for strategies to navigate growth and change across the industry, OutdoorCoffeeShop™ readers gravitated toward content about leadership, growth and innovation in the month of May. The top article ...
One partner, every solution
By Jenny Yu. By combining tools, pumps, chemicals, refrigeration and worksite solutions, The Malco Group is redefining what it means to be a true partner to the trades. The modern jobsite demands more than individual products — it requires integrated solutions that improve efficiency, simplify material purchasing and support ...
Focusing on partnerships and performance
By Jenny Yu. By prioritizing customer service and distributor relationships, ASC is building long-term value for contractors and partners. ASC Building Materials is doubling down on a values-driven strategy centered on distribution partnerships and customer-first service, positioning itself for continued growth in the competitive roofing market. At the 2026 ...
Engaging contractors from the show floor to the airwaves
By Jenny Yu. INGAGE is expanding its educational outreach with industry events and podcast discussions tailored for contractors and business owners. Ingage is taking its contractor outreach efforts on the road and into the digital space this quarter with a new campaign designed to help contractors connect, learn and ...
Hit the FRSA road early: Don’t miss this metal roofing event!
By Jenny Yu. The MetalVue Roadshow is set to provide contractors with the knowledge, resources and confidence to develop metal roofing businesses that last. Before the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo officially begins, attendees have an opportunity to get the party started early ...
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