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Sherwin Williams Roofing Solutions

Two people using rollers to coat a concrete warehouse floor, Joe Sorrentino’s headshot in the bottom right

Diversification and innovation are powerful words

CCS Influencer Joe Sorrentino shares his thoughts on what construction coating applications contractors should add to differentiate and expand their business. As the saying goes, “If you do not innovate, you evaporate!” Diversification and innovation are powerful words. What do they mean for you and your firm? The trends in ...


Seal with confidence

Seal with confidence

By Dani Sheehan. Discover how Geocel helps you overcome common roof repair challenges with ease. In a recent episode of MetalCast™, Megan Ellsworth sat down with Jeff Hung from Geocel to talk about one of the most critical components of any roofing repair project: sealants. From patching a leak in ...


One sealant, countless solutions

One sealant, countless solutions

By Dani Sheehan. Get powerful waterproof performance for nearly all your bonding and sealing needs with a structural sealant that works across a wide range of materials. When you’re racing afternoon thunderstorms, juggling substates or on a tight timeline, you need a product that won’t let you down. Geocel® 4600™ ...


CCSI Joe Sorrentino September 2025

Embrace and don't look back!

CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational efficiency to gain a competitive edge. “To succeed in today’s construction industry, companies must actively differentiate themselves through niche specialization, outstanding service and smart technology adoption. By implementing these strategies, your business can attract more clients, ...


Regional roofing solutions

Regional roofing solutions

By Emma Peterson. Learn how Kool Seal® Tundra™ handles the demands of roofs in the Caribbean and Latin America. Every region and climate has different needs when it comes to roofing materials. In this episode of CoatingsCast®, Megan Ellsworth sits down with one of Sherwin-Williams' Regional Managers, Giovanny Pazimino, to ...


One system, two trusted brands

One system, two trusted brands

By Dani Sheehan. This advanced foam and coating system offers a renewable solution that extends the life of the roof. Sherwin-Williams Roofing Solutions is making it easier than ever to deliver dependable performance with a two-product spray polyurethane foam (SPF) roofing system built for longevity, efficiency and ease of application. ...


Your guide to successful concrete roof restorations

Your guide to successful concrete roof restorations

By Emma Peterson. Learn how to handle the unique challenges that crop up when restoring concrete roofs. About a month ago, we had the chance to sit down with James “Jamie” Atkins, assistant product manager for UNIFLEX and Kool Seal, to talk about metal roof restorations. Recently, we got to ...


CCSI Joe Sorrentino July 2025

Stay ahead of the curve, one step at a time

CCS Influencer Joe Sorrentino says leveraging tech advancements can give your roofing company the upper hand. New roofing technology is changing the roofing industry, creating new possibilities for roofing contractors willing to embrace new tools. The U.S. roofing industry was worth almost $27.5 billion in 2023, yet 80% of contractors fail ...


Melanie A. Butler - Updating the Tariff Story - PODCAST TRANSCRIPT

Melanie A. Butler - Updating the Tariff Story - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Melanie A. Butler, director of trade and transportation compliance at Sherwin-Williams. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the ...


Your guide to successful metal roof restoration

Your guide to successful metal roof restoration

By Dani Sheehan. Metal roof restoration is a valuable service for building owners and a smart offering for roofing contractors looking to expand their business. Metal roofs are some of the most durable and long-lasting systems on the market, but even they need some attention over time. When a roof ...


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UP TO THE MINUTE

By Jesse Sanchez. One contractor’s headache became an innovative ...
By Emma Peterson. Explore the overlap between resilient design and ...
Read More
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