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Sherwin Williams Roofing Solutions
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
One-stop coatings shop
By Emma Peterson. From the primer to the topcoat, UNIFLEX and Sherwin-Williams cover your coating needs. While the finished product of a roof coating system may look like the roof was given a white paint coat, anyone who’s worked in the coating sector knows that there’s a lot more thought, ...
From 1977 to 2025 and from RCI to IIBEC
By Emma Peterson. Learn how the consulting sector of the industry has grown and changed over the years. While at the 2025 International Institute of Building Envelope Consultants (IIBEC) Convention, The Coffee Shops™ hosted a soundstage! Sponsored by IB Roof Systems, we invited dozens of professionals to chat with us about the ...
Primed and ready
By Emma Peterson. Learn about why primers are so important for coating system success and how to pick the right one for your project. Recently, Megan Ellsworth sat down with Chris Underwood and James Atkins for an episode of CoatingsCast® to discuss primers and how to find the right one ...
Ditch the clutter: Seal every job with just one cartridge!
By Dani Sheehan. Cut down on wasted materials, reduce clutter in your truck and work more efficiently with the right repair solutions. You know the struggle: different surfaces mean different sealants, and that means hauling around multiple cartridges for every job. But what if one tube could handle it all? With Geocel, ...
Combat standing water with the power of silicone
By Dani Sheehan. This premium, low solids silicone rubber roof coating is the solution for building owners looking for protection against leaks caused by ponding water. Ponding water is a major concern when it comes to maintaining roof performance on low-slope commercial roofing. From leaks to structural damage, the destruction ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Seal your reputation with the best products
By Dani Sheehan. Whether you’re sealing a skylight, managing a through-roof penetration or installing solar panels, Geocel’s construction sealant offers the durability, flexibility and reliability to meet your needs. When it comes to sealing any construction project, you need a reliable, versatile and high-performing sealant you can trust. Geocel’s products tick all ...
The ultimate resource for metal roofing
By Dani Sheehan. No matter your level of experience, MetalVue provides the education, training and product access you need to succeed in metal roofing. The Sherwin-Williams MetalVue Program is designed to help manufacturers, distributors and contractors sell more residential and commercial metal roofs while working smarter, not harder. By providing expert resources, ...
Take a walk down the 2024 memory lane with us
By Emma Peterson. As we look towards 2025, let’s take a quick look back at what was top of mind for home and building owners in 2024! Here at AskARoofer, our goal is to find the answers to any roofing-related questions you have! In the last year, we are proud ...
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