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Source One Marketing
The role of technology in staying competitive
By Emma Peterson. The importance of technology in both business marketing and employee retention. In the modern world, especially as a business, technology is no longer an option, it is a requirement for staying competitive. To dive into how this applies for roofing contractors and professionals, Randy Chaffee of ...
Why relationships still drive success in roofing sales
By Jenny Yu. Industry leaders discuss how manufacturer reps continue to bridge the gap between contractors, distributors and suppliers. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jim Rizzo of PermaBond and Randy Chaffee, RCS Influencer and owner of Source One Marketing, to discuss ...
Increasing visibility of career opportunities in the metal industry
MCS Influencer Randy Chaffee says none of us operate in the industry alone; every good job reflects well on the industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch ...
Live in the industry, not off of the industry
RCS Influencer Randy Chaffee says when it comes to leveraging industry associations, it doesn't have to be an all or nothing; get involved in one thing. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen ...
Hybrid mentorship: Valuing insights from every generation
MCS Influencer Randy Chaffee says that by working together, mentors and their protégés can come up with the best solutions. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Check out Randy Chaffee's latest book — Asphalt and Algorithms
In Asphalt and Algorithms, veteran sales pro Randy Chaffee shares how he successfully evolved from a traditional road warrior into a modern hybrid sales leader—blending the best of old-school relationship building with today’s digital tools. With over 40 years of experience in the trenches of the metal roofing and post-frame building ...
Less perfection, more authenticity
MCS Influencer Randy Chaffee says social media shorts and live recordings both offer an incredible opportunity to build trust. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Showing the heart of roofing
By Emma Peterson. Randy Chaffee explains how real jobsite moments and authentic culture can inspire young people to join the roofing trade. As many of our experienced roofers and contractors reach the age of retirement, the labor shortage in construction has become more apparent than ever. To learn about how ...
Men supporting women in metal
MCS Influencer Randy Chaffee says it's time to get rid of old biases and embrace women in the metal industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Living in your industry, not off of your industry
RCS Influencer Randy Chaffee says it is key to develop a mindset of getting involved in the industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the recording. Jenny Yu: ...
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