TRA Snow & Sun

By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...

Encouraging snow safety

April 27, 2025 at 9:00 a.m.

By Emma Peterson. How TRA Snow and Sun supports contractors through every step of implementing snow retention systems. Snow retention systems are critical for keeping roofs in areas that receive heavy snowfall safe and secure. Not only does it protect the people and property beneath the roof from dangerous snow avalanches, but ...

Roofing show brings new industry insights and excitement

April 13, 2025 at 12:00 a.m.

By Jesse Sanchez. Networking and education take center stage at the Colorado Roofing Association Trade Show. The Colorado Roofing Association (CRA) Trade Show continues to solidify its reputation as a must-attend event for industry professionals, offering a vibrant marketplace of ideas, networking and education. Among the enthusiastic participants at this year’s event ...

Get a behind-the-scenes look at leading manufacturing plants

April 12, 2025 at 6:00 a.m.

By Emma Peterson. This is a great opportunity for roofing professionals to learn about the products they use day-in and day-out. Throughout the year, Western States Roofing Contractors Association (WSRCA) hosts Roadshows around the country. These are exciting opportunities for roofing owners and professionals to expand their knowledge and connect with colleagues. ...

Snow retention, your way

April 2, 2025 at 12:00 p.m.

By Emma Peterson. TRA Snow & Sun elevates snow retention with color, customization and creativity. Here at The Coffee Shops™, our crew members have been on the road for weeks. We’ve had people at the 2025 Colorado Roofing Association’s show, the Montana Roofing Association’s convention, the International Roofing Expo and most recently ...

Exploring the NERCA Convention & Trade Show

April 1, 2025 at 9:00 p.m.

By Emma Peterson. Experience an incredible regional tradeshow through The Coffee Shops crew! Recently, Karen Edwards and Alex Tolle of The Coffee Shops™ headed over to New Jersey for the The North / East Roofing Contractors Association (NERCA)'s 97th Annual Convention & Trade Show! Hosted at the Hard Rock Hotel ...

Industry perspectives on snow retention: Patrick Morey of Ace Roofing

March 30, 2025 at 12:00 p.m.

By Dani Sheehan. Straight from the experts, learn the importance of snow retention in roofing and how to educate your customers. Snow retention is a critical aspect of roofing in areas with heavy snowfall, helping to prevent dangerous snow slides and costly damage. TRA Snow & Sun reached out to their trusted ...

LIVE from IRE 2025 with TRA Snow & Sun! - PODCAST TRANSCRIPT

March 3, 2025 at 5:00 p.m.

Editor's note: The following is the transcript of a live interview with Mindy Dahlquist of TRA Snow & Sun. You can read the interview below or watch the recording. Intro: Hello everyone. Megan Ellsworth here from the Coffee Shop soundstage brought to you by our friends at SRS Distribution. And I'm ...

What time is it? Snow retention time!

February 16, 2025 at 9:00 p.m.

By Emma Peterson. Learn how to determine if snow retention is necessary, and how to engineer it properly! Snow retention can be the difference between life and death, but how do you know whether it’s necessary for your customer’s roof? Even more so, do you know what their roof needs? To answer ...

How one video brochure can unlock the world of snow retention

February 4, 2025 at 12:00 p.m.

By Emma Peterson. This innovative video brochure can help contractors in the field learn the basics of snow retention easily. With it being trade show season, education and learning is on the top of everyone’s minds. And, while The Coffee Shops crew loves sitting in education sessions at shows when we have ...