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TRA Snow & Sun
Solving slippery solar with innovative solutions
By Dani Sheehan. Mother Nature is unpredictable. Be ready with reliable snow retention for solar roofs. We are constantly evolving to incorporate new technologies, but with innovative designs come new challenges. Solar roofs are one such advancement that are quickly gaining popularity, but when it comes to adding rooftop accessories ...
Giving contractors the right tools at the right time
By Emma Peterson. Learn why the summer months are the perfect time to start talking about snow retention. As we move into the primary construction season, many contractors are ramping up their operations and getting ready to start major re-roofing projects for both home and building owners. While The ...
Looking back at CRE 2025
By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...
Encouraging snow safety
By Emma Peterson. How TRA Snow and Sun supports contractors through every step of implementing snow retention systems. Snow retention systems are critical for keeping roofs in areas that receive heavy snowfall safe and secure. Not only does it protect the people and property beneath the roof from dangerous snow avalanches, but ...
Roofing show brings new industry insights and excitement
By Jesse Sanchez. Networking and education take center stage at the Colorado Roofing Association Trade Show. The Colorado Roofing Association (CRA) Trade Show continues to solidify its reputation as a must-attend event for industry professionals, offering a vibrant marketplace of ideas, networking and education. Among the enthusiastic participants at this year’s event ...
Get a behind-the-scenes look at leading manufacturing plants
By Emma Peterson. This is a great opportunity for roofing professionals to learn about the products they use day-in and day-out. Throughout the year, Western States Roofing Contractors Association (WSRCA) hosts Roadshows around the country. These are exciting opportunities for roofing owners and professionals to expand their knowledge and connect with colleagues. ...
Snow retention, your way
By Emma Peterson. TRA Snow & Sun elevates snow retention with color, customization and creativity. Here at The Coffee Shops™, our crew members have been on the road for weeks. We’ve had people at the 2025 Colorado Roofing Association’s show, the Montana Roofing Association’s convention, the International Roofing Expo and most recently ...
Exploring the NERCA Convention & Trade Show
By Emma Peterson. Experience an incredible regional tradeshow through The Coffee Shops crew! Recently, Karen Edwards and Alex Tolle of The Coffee Shops™ headed over to New Jersey for the The North / East Roofing Contractors Association (NERCA)'s 97th Annual Convention & Trade Show! Hosted at the Hard Rock Hotel ...
Industry perspectives on snow retention: Patrick Morey of Ace Roofing
By Dani Sheehan. Straight from the experts, learn the importance of snow retention in roofing and how to educate your customers. Snow retention is a critical aspect of roofing in areas with heavy snowfall, helping to prevent dangerous snow slides and costly damage. TRA Snow & Sun reached out to their trusted ...
LIVE from IRE 2025 with TRA Snow & Sun! - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Mindy Dahlquist of TRA Snow & Sun. You can read the interview below or watch the recording. Intro: Hello everyone. Megan Ellsworth here from the Coffee Shop soundstage brought to you by our friends at SRS Distribution. And I'm ...
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