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TRA Snow & Sun
Innovación, educación y el impulso que mueve a la industria hacia adelante
En todo el piso de exhibición, las entrevistas en el escenario y las sesiones educativas, IRE 2026 dejó en claro que la industria del techado no se está quedando quieta. Mientras la comunidad define el corazón de la International Roofing Expo (IRE), la innovación define su ritmo. Desde herramientas impulsadas ...
Where solar meets snow safety
By Jenny Yu. TRA’s Faux Panel Mount helps contractors safely integrate snow management with Tesla Solar Roof systems. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Mindy Dahlquist, business development manager of TRA Snow & Sun, and Nick Zavala, brand president of American Home Contractors, to ...
Phew — it’s Free Freight February!
By Jenny Yu. Take advantage of this limited-time deal on TRA Snow & Sun orders placed in the month of February! As winter weather continues and we enter the month of February, many roofing contractors begin to feel the seasonal slowdown. Fewer jobs and tighter budgets can put ...
Top January articles: Expert answers and insights
By Emma Peterson. From expert Q&As to snow retention essentials, here are the top five AskARoofer articles for January 2026. Whether you are shopping for a new roof, looking to get repairs on an existing roof or just wanting to increase your knowledge, AskARoofer is the place to be. We ...
IRE day one: Kicking off our roofing Super Bowl
Dozens of interviews, thousands of steps and countless memories, connections and positive energy at day one of IRE. Editor's note: The following is a transcript of a conversation between The Coffee Shops™ crew about day one of IRE 2026. Karen Edwards: Wow, day one of IRE was amazing. It really was. ...
When quality, design and warranty align: Raising the standard for snow retention
By Heidi J. Ellsworth. TRA Snow and Sun explains why engineering and attachment matter more than weight alone. With winter in full swing, contractors begin hearing from building owners who suddenly realize their roofs need snow retention before major storms arrive. Although these systems are ideally installed earlier in the season, late-fall ...
Rooftop snow retention 101: Part 1
By Jenny Yu. Tackling the safety issues posed by accumulated snow and ice with retention systems Despite the "winter wonderland” appeal of a snowy rooftop, there are many dangers to beware of this coming winter season. In a course titled “Rooftop Snow Retention: Solving the Mystery with the Facts,” ...
Giving back to build the next generation of roofers
By Jenny Yu. Volunteering, outreach and association involvement help strengthen company culture and expand the roofing talent pipeline. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mindy Dahlquist, business development manager at TRA Snow and Sun, about the company’s involvement in the Let’s Build Construction ...
The 41st annual CRA show is on the calendar!
By Emma Peterson. Don’t miss this opportunity to network and learn with over 1,200 installers, builders, architects, manufacturers and roofing professionals. Since 1985, the Colorado Roofing Association (CRA) has hosted a Table Top Trade Show to help foster community and connections in the roofing industry. This year, the show ...
Safeguarding roofs from liability
By Jenny Yu. Contractors in snow-prone regions can reduce risk by educating customers and documenting snow retention decisions in every roofing contract. When winter weather hits, snow and ice can create dangerous conditions not only on the ground, but on the roof as well. For contractors, overlooking snow retention ...
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