UP TO THE MINUTE
TRA Snow & Sun
The role of collaboration in developing high-performing snow retention systems
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
Preparing roofs for winter hazards
By Jenny Yu. Industry experts explain how snow retention technology is evolving to improve safety and roof performance. Safety has always been the primary reason for snow retention systems, but evolving roof materials and weather patterns are increasing awareness of their importance across the country. In a recent ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
Innovation, education and the momentum moving the industry forward
Across the show floor, soundstage interviews and educational sessions, IRE 2026 made it clear that the roofing industry is not standing still. While community defines the heart of the International Roofing Expo (IRE), innovation defines its pace. From AI-driven tools and smarter products to immersive booths and hands-on demonstrations, our ...
Innovación, educación y el impulso que mueve a la industria hacia adelante
En todo el piso de exhibición, las entrevistas en el escenario y las sesiones educativas, IRE 2026 dejó en claro que la industria del techado no se está quedando quieta. Mientras la comunidad define el corazón de la International Roofing Expo (IRE), la innovación define su ritmo. Desde herramientas impulsadas ...
Where solar meets snow safety
By Jenny Yu. TRA’s Faux Panel Mount helps contractors safely integrate snow management with Tesla Solar Roof systems. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Mindy Dahlquist, business development manager of TRA Snow & Sun, and Nick Zavala, brand president of American Home Contractors, to ...
Phew — it’s Free Freight February!
By Jenny Yu. Take advantage of this limited-time deal on TRA Snow & Sun orders placed in the month of February! As winter weather continues and we enter the month of February, many roofing contractors begin to feel the seasonal slowdown. Fewer jobs and tighter budgets can put ...
Top January articles: Expert answers and insights
By Emma Peterson. From expert Q&As to snow retention essentials, here are the top five AskARoofer articles for January 2026. Whether you are shopping for a new roof, looking to get repairs on an existing roof or just wanting to increase your knowledge, AskARoofer is the place to be. We ...
IRE day one: Kicking off our roofing Super Bowl
Dozens of interviews, thousands of steps and countless memories, connections and positive energy at day one of IRE. Editor's note: The following is a transcript of a conversation between The Coffee Shops™ crew about day one of IRE 2026. Karen Edwards: Wow, day one of IRE was amazing. It really was. ...
When quality, design and warranty align: Raising the standard for snow retention
By Heidi J. Ellsworth. TRA Snow and Sun explains why engineering and attachment matter more than weight alone. With winter in full swing, contractors begin hearing from building owners who suddenly realize their roofs need snow retention before major storms arrive. Although these systems are ideally installed earlier in the season, late-fall ...
UP TO THE MINUTE
