TRA Snow & Sun
Engineering snow safety: The origin story of TRA Snow & Sun
By Jenny Yu. Learn how a roofing consultant’s search for answers led to a new standard in snow retention engineering. What began as a roofing consultant’s challenge has evolved into one of the industry’s leading voices in snow retention engineering. At TRA Snow & Sun’s 3rd Annual Snow Retention ...
Engineered Strength That Stands Up To Snow
In this MetalTalk ™, Karen Edwards is joined by TRA Snow and Sun’s Business Development Manager, Mindy Dahlquist, and Technical Director, Lane Gardner, as they pull back the curtain on how today’s snow retention systems are engineered, tested and refined for real-world performance on metal roofs. TRA Snow & Sun ...
Off and running: Engaging the next generation of roofers early
By Jenny Yu. Mindy Dahlquist of TRA Snow and Sun shares how and why to bring young people into the industry. Everyone’s career journey has to start somewhere, and no one does it all on their own. For Mindy Dahlquist, business development manager at TRA Snow and Sun, her ...
CRA show drives record turnout and industry momentum
By Jesse Sanchez. Learn how the event delivered strong networking, education and business opportunities for roofing professionals. The Colorado Roofing Association (CRA) show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year’s show was ...
Free educational seminar highlights snow retention best practices
By Jenny Yu. This spring, TRA Snow & Sun’s 3rd Annual Snow Retention Educational Seminar offers expert-led sessions on snow management solutions for modern roofing systems. Roofing professionals looking to expand their expertise in cold-climate performance and safety have an exciting educational opportunity this spring! On Thursday, April ...
The role of collaboration in developing high-performing snow retention systems
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
Preparing roofs for winter hazards
By Jenny Yu. Industry experts explain how snow retention technology is evolving to improve safety and roof performance. Safety has always been the primary reason for snow retention systems, but evolving roof materials and weather patterns are increasing awareness of their importance across the country. In a recent ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
Innovation, education and the momentum moving the industry forward
Across the show floor, soundstage interviews and educational sessions, IRE 2026 made it clear that the roofing industry is not standing still. While community defines the heart of the International Roofing Expo (IRE), innovation defines its pace. From AI-driven tools and smarter products to immersive booths and hands-on demonstrations, our ...
Innovación, educación y el impulso que mueve a la industria hacia adelante
En todo el piso de exhibición, las entrevistas en el escenario y las sesiones educativas, IRE 2026 dejó en claro que la industria del techado no se está quedando quieta. Mientras la comunidad define el corazón de la International Roofing Expo (IRE), la innovación define su ritmo. Desde herramientas impulsadas ...
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