In this MetalCast episode, Karen Edwards chats with Randy Chaffee, author of The Closers Part 7: Arrive on a Wave. Work the Whole Show. Walk Away With Opportunity, about how contractors can get more value from trade shows and industry events. Drawing on more than 40 years in the building products industry and experience attending over 300 trade shows, Randy shares practical strategies for preparing before an event, building meaningful relationships on the show floor, strengthening personal visibility, avoiding common mistakes and following up effectively to turn connections into long-term business opportunities.
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