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5 Tips to Getting More Call Center Demos

Spectrum Call Center Demos
July 20, 2023 at 6:00 a.m.

By Lisa Albano, PSAI. 

Learn how to get the most out of your call center with these five strategies! 

A call from a customer is the perfect opportunity to create a potential lead. By learning the best call center practices, you can solidify more leads at higher rates and convert them into sales. With this strategy guide from PSAI, learn how to make changes to your call center practices to increase success rates!  

Five strategies to optimize your call center 

Your call center is often the first point of contact between a customer and your business, so it’s important to ensure your call center represents your company well. Here are the five best practices to maximize success: 

  1. Capture lead information first: It’s crucial that your representatives collect a customer’s information, so why not make that the first step in their process? Not only are reps preparing your sales team with the appropriate information, but in case a representative is disconnected for any reason, collecting contact information allows them to call back with the appropriate number, name, and other identifying info.  

  • PSAI benefit: Know who you’re talking to with PSAI. PSAI Predictive Insights provides not only contact information but homeowner interests, property details, and weather history, providing your agents with in-depth insights to create a better customer experience. 

  1. Create scripting: Equip your call center team with scripting unique to your business. Custom scripting allows you to identify your company’s specific goals and ensures your team is uniform in how they communicate with customers. 

  1. Ask questions: The best thing your call center can do is build a connection with a customer. Asking questions can be useful to clarify any outstanding items, but it also creates a dynamic conversation, making the experience feel more human and less robotic. 

  1. Take action: As your rep ends a conversation, establish a hook that provides your company with a reason to follow up. Whether it’s sending along materials or scheduling an appointment with a sales rep, make sure your reps open the door to a relationship between the customer and your business. 

  • PSAI benefit: With PSAI, your reps can follow up with customers via text to send materials or communicate next steps. A staggering 97% of text messages are read within the first three minutes. Equip your team with text capabilities to get answers fast. 

  1. Invest in your representatives: Continuously train and invest in your agents and their technology. By making their positive experience a priority, you’re cultivating a healthy culture full of strong team members.  

  • PSAI benefit: PSAI includes Visual Quoter, the live demo tool that makes it easy to provide estimates and proposals without the need for an in-person visit. Help create successful conversations by giving your call center team exciting technology to talk about with customers — resulting in more booked appointments and more closed deals. 

Enhance your call center with PSAI 

If you’re interested in learning more about how PSAI can help your call center team create a positive experience and book more demos, request a demo to connect with our team. 

Original article source: Spectrum

Learn more about Spectrum Inc. in their Coffee Shop Directory or visit www.spectruminc.com.

About Spectrum Inc. 

Since opening our doors in 1992, Spectrum has developed into a full-service Internet marketing company specializing in the home services arena. We work with more than 1000 clients in virtually every major North American market to deliver quality online marketing and lead generation services and software tools that drive new business and consistently promote growth. We’ve secured millions of leads for our clients, who enjoy full-service account management coupled with a comprehensive suite of software products. But Spectrum is more than just a marketing company. Spectrum is a versatile platform, home to a collection of simple, yet ingenious tools that make finding new, quality online customers easier and more efficient than you ever thought possible.



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