By Jenny Yu.
In this episode of the Roofing Road Trips® podcast, host Karen Edwards spoke with Brad Finck of Renoworks about the incredible benefits Renoworks Pro offers for dynamic consultations, easier web integrations and more closed sales. In this article, we take a closer look at some of the key features they discussed.
Renoworks has been at the forefront of technology innovation in the roofing industry. For the past five years, they’ve harnessed the power of A.I. to produce realistic project visualizations in seconds, making for stronger presentations for contractors as they bring customers’ dreams to life.
“Because everything is now AI-based, within 10 seconds, you can upload a photo while sitting at the kitchen table with a homeowner, showing them products and variations as you're doing a consultation,” Brad stated. “It also works on a blueprint elevation for new construction. If you happen to be working with an architect who produces a rendering for you, you can upload that rendering and make those instant product selections on a new construction project as well.”
The great thing about Renoworks Pro? It’s specifically designed with contractors in mind. They can pick and choose not only the manufacturing brands they want to sell, but also the specific profiles, styles and colors. This eliminates confusion for both contractors and homeowners, as the homeowners will only see what products the contractors sell.
“We kept hearing from our clients that they didn't want their homeowner clients making product selections that weren't available,” Brad explained. “So, whether they’re sending the visualizer tool directly to the homeowner or working with them in a consultative method, they can be confident that only the products that they carry are the ones that are going to be selected.”
Renoworks partners directly with over 400 manufacturers in all categories, including roofing, siding, brick, stone, window, doors and interiors.
“We have really good, direct relationships with the manufacturers. They are excellent and really cooperative,” Brad noted. “And that's really what a lot of Renoworks is about: those relationships, making sure that we keep the products as up to date as possible in an efficient manner.
While most manufacturers have already used Renoworks visualizers to showcase their products in past years, contractors are now catching up and realizing their effectiveness in selling and developing leads. As contractors develop more complex websites, having an embedded visualizer is becoming increasingly common.
“Getting the attention of a homeowner and keeping them on the website is always a challenge for any client,” Brad said. “So, a visualizer not only helps you engage the client, it keeps them on the website longer. Once they spend a little bit more time on the site, they're much more likely to give you information through a call to action, which results in a lead that goes directly to that contractor.”
Read the transcript or Listen to the podcast to learn more about all of the amazing benefits of Renoworks Pro!
Learn more about Renoworks in their Coffee Shop directory or visit www.renoworks.com.
About Jenny
Jenny Yu is a writer for The Coffee Shops™. She studied business and English at Loyola Marymount University and then earned her graduate degree in education at the University of Notre Dame. After teaching English Language Arts for several years, Jenny left the classroom to explore new opportunities in communications, marketing and publishing and found herself at The Coffee Shops! When she's not working, she loves visiting cozy coffee shops & bookstores, playing basketball, learning about oral history and spending time with loved ones.
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