MetalCoffeeShop’s top 2025 content highlights

By Jesse Sanchez 

From profitability tools and retrofit strategies to shop growth and workforce insights, the most impactful MetalCoffeeShop content in 2025 focused on helping contractors succeed with metal. 

MetalCoffeeShop’s strongest engagement in 2025 centered on content that helped contractors make better business decisions with metal. At the top of that list was the MetalTalk™ webinar “Roofing Passport: Making More Money With Metal,” which explored the relaunch of Sherwin-Williams’ Roofing Passport within the MetalVue program. 

During the session, guests from Sherwin-Williams walked contractors through how automated, one-click metal estimates and integrated job details can remove friction from both residential and commercial bidding. By tying technology directly to margin control and efficiency, the conversation reflected a growing appetite for tools that simplify metal work rather than complicate it. 

MetalCast highlights retrofit momentum 

That same practical focus carried into the MetalCast™ episode “Rodger Russ: Unlocking Retrofit Potential for Metal Roofs.” In the conversation, Rodger Russ of Tremco examined the expanding role of metal retrofits across roofs and walls. 

The episode positioned retrofit work as a way to extend building life, improve sustainability and minimize disruption for owners — a message that resonated as contractors increasingly look for alternatives to full tear-offs. By addressing design considerations, safety advantages and long-term performance, the discussion reinforced metal’s versatility as both a technical and strategic solution. 

MetalTalk - Sheet metal shop growth draws strong interest 

Educational MetalTalk™ sessions also drew strong engagement, particularly “How to Start a Sheet Metal Shop,” which focused on when it makes sense for contractors to bring fabrication in-house. 

From equipment selection and workflow planning to lean staffing models and turnaround times, the session helped demystify shop ownership and highlighted how faster production and tighter control over trim and panels can become a competitive advantage in local markets. 

LIVE from METALCON 2025 

On the show floor, MetalCoffeeShop’s YouTube playlist “LIVE From METALCON 2025!” extended that education into real time. The 40-plus video series featured conversations with manufacturers, associations and service providers, capturing emerging trends in coatings, accessories, tools and workforce development at METALCON. 

Together, the interviews offered contractors a snapshot of where the metal market is heading and who is shaping it. 

Top article – Advocacy in roofing   

Beyond products and processes, 2025 content also reflected the industry’s broader priorities. The article “Key advocacy efforts advance for the roofing industry” highlighted how tax policy and workforce legislation supported by National Roofing Contractors Association (NRCA) could impact reroofing decisions and long-term planning. 

Top Influencer – Recruiting and retaining skilled workers 

Influencer content also resonated strongly, including “How the metal industry can recruit and train the next generation of skilled workers,” written by John Kenney, CEO of Cotney Consulting Group. His perspective expressed the importance of apprenticeship programs, technology adoption and mentorship in sustaining the metal workforce. 

Top social media posts 

Short-form video rounded out the year’s top content. A TikTok highlighting a metal roof installation demo at the International Roofing Expo (IRE) showcased hands-on training in action, while an Instagram Reel featuring Malco Tools’ Power Assisted Seamer demonstrated how modern tools are improving jobsite efficiency. These quick-hit videos reinforced MetalCoffeeShop’s educational mission while meeting contractors where they already consume content. 

Together, MetalCoffeeShop’s most-engaged content in 2025 reinforced a central theme: growth in metal depends just as much on people and policy as it does on panels and equipment. 

Explore this year’s highlights and dive into MetalCoffeeShop’s most impactful Read, Listen, Watch content from 2025!