Put your money where the metal is

By Anna Lockhart. 

Streamline your business operations and get a slice of the metal construction sales with the help of Roofing Passport! 

With ever changing weather patterns and severity of storms across the globe, homeowners are looking to invest in roofing materials designed to outlast such challenges. Namely, metal roofing materials. In recent years, contractors have successfully translated the durability and value of metal roofs, and customers are taking notice. With increased energy efficiency, long lifespans and better durability, the pros of metal outweigh those of traditional materials. In a recent episode of Roofing Road Trips®, host Karen Edwards sat down with Brendan McGinnis and Heather McGinnis of Sherwin-Williams to discuss how any contractor can get in on this trend with the help of software like Sherwin-Williams' Roofing Passport! 

MetalVue is an all-in-one platform designed to revolutionize the way contractors do business. From streamlining the estimating, designing and sales processes, users can maximize their productivity by simplifying such processes that once took significant effort and time out of their schedule. Instead, contractors can now put their effort and time into other business operations, such as expanding service reach and meeting customers face to face. When it comes to metal roofing, this tool is an exceptionally valuable asset to your daily workflow.   

In the conversation, Heather pointed out the tremendous growth studies have found in the desire among home and building owners for metal roofs, which has created significant opportunities for contractors to jump on such offerings. She explained, “The Metal Construction Association (MCA) found that the actual demand for metal roofing has grown from 11% of all jobs to 14% in just the last five years, which is a significant increase.” 

Key drivers of these changes, such as the ability to customize aesthetics with metal being important to homeowners, and the performance implications, are important to keep in mind when considering the benefits of adding metal services to your offerings, or if already providing metal services, these insights can help shape your messaging and sales strategies.  

“A big thing we’re looking at, with changing weather patterns and the severity of these storms, is that homeowners are getting tired of the status quo,” Brendan explained. “They’re finding that metal roofs are considerably better in all aspects when it comes to handling weathering and fire resistance than asphalt roofs. And this shift from the consumer perspective is notable.” The bottom line? With homeowners ready to take on a new path with different materials, namely metal roofs, contractors are placed in a very beneficial position if they play their cards right with such opportunities presented to them.  

Listen to the podcast episode to learn more about the growth of metal roofing and how to take advantage of these market changes with the help of platforms like Roofing Passport!