By Jenny Yu.
MetalCoffeeShop® is gearing up for an insightful new MetalTalk™ on December 10, 2025, where we will dive into the evolving world of engineered snow retention systems for metal roofing. Titled “Engineered Strength That Stands Up to Snow,” this conversation brings together TRA Snow & Sun’s Business Development Manager, Mindy Dahlquist, and Technical Director, Lane Gardner, who will share how modern roof safety solutions are developed, tested and refined for today’s demands.
Hosted by Karen Edwards, this MetalTalk pulls back the curtain on a fast-moving segment of the metal roofing industry. Mindy and Lane will explore what’s driving new snow retention needs, from emerging roof profiles and labor challenges to homeowner expectations for safer eaves. They will also shed light on TRA’s unique approach to gathering field feedback through contractors, installers, sales teams, architects and homeowners.
Attendees will learn how TRA partners with roof system manufacturers early in the product development process, using rapid prototyping and in-house machining to fine tune designs. They will also share how the company’s testing methods stand out from their competitors. Finally, the conversation will cover how TRA is improving installation efficiency, how they handle custom project needs and how their manufacturing tools push ongoing innovation in the industry.
This MetalTalk is a valuable opportunity for contractors, manufacturers and anyone seeking to understand the innovation behind safer, more reliable metal roof systems.
Don’t miss it! Register to join us on December 10 and learn how TRA is advancing engineered snow retention.
Learn more about TRA Snow & Sun in their Coffee Shop Directory or visit www.trasnowandsun.com.
About Jenny
Jenny Yu is a writer for The Coffee Shops™. When she's not writing, she loves visiting cozy coffee shops & bookstores, playing basketball, learning about oral history and spending time with loved ones.
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