What metal roofing can do for your business

By Anna Lockhart.  

Learn the importance of optimizing your business opportunities and offerings by adding metal roofing to your line up!  

Live from The Coffee Shops™ sound stage at the 2026 International Roofing Expo, Karen Edwards sat down with Melissa Dunson from Central States Manufacturing to discuss the latest updates from the brand and what attendees could expect from their booth on the trade show floor.  

As the leading manufacturer of metal building materials, Central States is a trusted source for any metal roofing needs a contractor might have. Melissa mentioned the growing desire across the market for standing seam products, which was the primary focus of their booth display set up. “If you know anything about what’s happening in the metal industry right now, standing seam roofing is predicted to grow the fastest – 14% year-over-year,” she explained. “So, we’ve set up some beautiful displays to highlight how our clip systems work and provide visuals when discussing quality, specs and availability with attendees.” 

IRE is the perfect opportunity for non-metal contractors to learn more about the opportunities metal can offer their business. “Metal is growing, and many people are interested in learning more about the buzz. So, we encourage attendees to stop by our booth to talk about the logistics of installing metal roofs and any educational information,” Melissa added.  

With metal roofing being projected to be one of the fastest forms of roofing to grow for the next decade, now is the perfect time for contractors to consider the benefits of adding metal services to their lineup. Melissa shared, “We get a lot of people who say, ‘I think I want to offer metal, but I need to know how to install and sell the product.’ And that’s what we do. We’re here to help contractors understand how to sell metal to home and building owners, and how to best communicate its value.” 

She emphasized the benefits of metal roofing being a major reason to give metal products a try. With metal materials offering significantly longer lifespans and levels of durability than traditional roofing materials, it’s hard not to see the benefit of utilizing the material. She urged IRE attendees to stop by the Central States booth, where they could get an up-close look at an interactive kiosk, designed to showcase the digital educational tools that contractors can use to expand their understanding and knowledge of the selling, installation and ordering processes for metal roofing.  

With endless opportunities for metal roofing in the next several years, now is the time for contractors to consider their options and the success they might find with companies like Central States Manufacturing on their side.  

Watch the full conversation to learn more about the offerings from Central States Manufacturing and what metal can do for your business!