MCS Influencers
The unique (and overlooked) way that metal construction supports your cashflow
MCS Influencer Thea Dudley shares how metal can make it easier to forecast your cashflow needs. Metal contractors can improve their own cashflow, not just sell it better by flipping the lens and focus on how metal’s unique traits can be used to not only sell the projects to customers, but ...
Selling the value of metal construction
MCS Influencer John Kenney says metal is not a newcomer to the construction marketplace, but its value is often undersold in the residential and commercial markets. Contractors who understand metal’s unique advantages beyond longevity can separate themselves from the competition. They should emphasize metal’s durability and lifespan. Metal lasts many decades ...
Steel board and batten: A modern take on a classic favorite
MCS Influencer Jena Jackson says steel board and batten gives contractors a powerful edge. Contractors looking to grow their metal construction sales should be highlighting one powerful, often overlooked product: steel board and batten siding. While board and batten is nothing new — it’s a timeless design that’s been around for ...
Organic growth on social media
MCS Influencer Emily Marshall says the best way that somebody can utilize social media marketing is by keeping it simple. Editor's note: The following is the transcript of a live interview with MCS Influencer Emily Marshall. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello, ...
Precision with posting
MCS Influencer Renee Ramey says social media has been a really good way to get in front of a very specific audience. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to the podcast or watch the ...
Sell the sizzle, not the steel
MCS Influencer Randy Chaffee says it’s time to stop listing features and start speaking your customer’s language and selling the benefits of metal. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or ...
Building energy efficiency and a competitive edge
MCS Influencer Robert Tiffin says to position these energy-efficient and sustainable attributes as competitive differentiators. One of the big conversations across the roofing industries is the push for more energy efficiency. To learn more about this from a variety of perspectives around the Industry, we reached out to our group ...
The cool solution for lower energy bills
MCS Influencer Renee Ramey says people who put an energy efficient metal roof on their home are going to see drops in their heating and cooling costs. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to ...
Branding a business
MCS Influencer John Chan says branding is creating a distinct identity for your company that sets you apart from everybody else. Editor's note: The following is the transcript of a live interview with MCS Influencer John Chan. You can read the interview below, listen to the podcast or watch the recording. Intro: ...
Boosting efficiency with metal building solutions
MCS Influencer John Kenney says in today’s construction market, energy efficiency is no longer a luxury. It’s an expectation. Building owners, developers and residential clients increasingly focus on sustainability, long-term cost savings and compliance with stricter energy codes. When properly designed and implemented, metal building solutions offer contractors a powerful way ...
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