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MCS Influencers
Precision with posting
MCS Influencer Renee Ramey says social media has been a really good way to get in front of a very specific audience. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to the podcast or watch the ...
Sell the sizzle, not the steel
MCS Influencer Randy Chaffee says it’s time to stop listing features and start speaking your customer’s language and selling the benefits of metal. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or ...
Building energy efficiency and a competitive edge
MCS Influencer Robert Tiffin says to position these energy-efficient and sustainable attributes as competitive differentiators. One of the big conversations across the roofing industries is the push for more energy efficiency. To learn more about this from a variety of perspectives around the Industry, we reached out to our group ...
The cool solution for lower energy bills
MCS Influencer Renee Ramey says people who put an energy efficient metal roof on their home are going to see drops in their heating and cooling costs. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to ...
Branding a business
MCS Influencer John Chan says branding is creating a distinct identity for your company that sets you apart from everybody else. Editor's note: The following is the transcript of a live interview with MCS Influencer John Chan. You can read the interview below, listen to the podcast or watch the recording. Intro: ...
Boosting efficiency with metal building solutions
MCS Influencer John Kenney says in today’s construction market, energy efficiency is no longer a luxury. It’s an expectation. Building owners, developers and residential clients increasingly focus on sustainability, long-term cost savings and compliance with stricter energy codes. When properly designed and implemented, metal building solutions offer contractors a powerful way ...
Boost your company with branding
MCS Influencer John Chan says branding is creating a distinct identity for yourself. Editor's note: The following is the transcript of a live interview with MCS Influencer John Chan. You can read the interview below or listen to the podcast. Intro: Hello, I'm Alex Tolle with MetalCoffeeShop.com and I'm back with another ...
Understanding AI's place in roofing
MCS Influencer Randy Chaffee says the key to AI is to use it, not be afraid of and keep doing it, otherwise you're going to fall behind very quickly. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, ...
The power of social media
MCS Influencer Holly Gotfredson shares how you can leverage social media to increase your market share and position. Social media has changed the landscape of our world in so many ways. Posting our thoughts, emojis, photos and memes, instantly connects us with others in this wide, wide world. It’s a powerful ...
Social media strategies for metal pros
MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
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