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MCS Influencers
How contractors can stay competitive amid mergers and acquisitions
MCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating ...
How contractors can stay scrappy (and win) when the big dogs merge
MCS Influencer Thea Dudley says offering a smooth ride with clear terms, quick setup and a human touch isn't just service — it’s a selling point. Let’s be real: When the big players start merging and acquiring like it’s a game of Monopoly, it can feel like the little guy’s about ...
Metal from the barndominium perspective
MCS Influencer Oliver Bell shares why metal is great for residential spaces. The Barndominium Company focuses on metal from a residential (Barndominium) perspective. We suggest residential contractors share: Why metal Metal is a flexible, multi-use material that is energy efficient and environmentally friendly. Steel and aluminum are amongst the most recycled materials ...
Selling customers on the world of metal
MCS Influencer Randy Chaffee says to not limit your customer or yourself when selling metal. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm Alex Tolle ...
Metal roofing: Longevity and value
MCS Influncer Emily Marshall says metal roofing delivers durability, vibrant color and long-term savings that homeowners value most. Editor's note: The following is the transcript of a live interview with MCS Influencer Emily Marshall. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm ...
The unique (and overlooked) way that metal construction supports your cashflow
MCS Influencer Thea Dudley shares how metal can make it easier to forecast your cashflow needs. Metal contractors can improve their own cashflow, not just sell it better by flipping the lens and focus on how metal’s unique traits can be used to not only sell the projects to customers, but ...
Selling the value of metal construction
MCS Influencer John Kenney says metal is not a newcomer to the construction marketplace, but its value is often undersold in the residential and commercial markets. Contractors who understand metal’s unique advantages beyond longevity can separate themselves from the competition. They should emphasize metal’s durability and lifespan. Metal lasts many decades ...
Steel board and batten: A modern take on a classic favorite
MCS Influencer Jena Jackson says steel board and batten gives contractors a powerful edge. Contractors looking to grow their metal construction sales should be highlighting one powerful, often overlooked product: steel board and batten siding. While board and batten is nothing new — it’s a timeless design that’s been around for ...
Organic growth on social media
MCS Influencer Emily Marshall says the best way that somebody can utilize social media marketing is by keeping it simple. Editor's note: The following is the transcript of a live interview with MCS Influencer Emily Marshall. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello, ...
Precision with posting
MCS Influencer Renee Ramey says social media has been a really good way to get in front of a very specific audience. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to the podcast or watch the ...
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