Building a resilient future

Residential contractors are beginning to see a shift towards more durable, long-lasting roofing solutions. Is the change worth it? 

As we continue into the 2025 calendar year, residential contractors are taking note of a very obvious shift in homeowners’ needs. In an industry where asphalt shingles once reigned supreme above all other roofing materials, customers are now looking for a different, more sustainable solution. This change signals a major opportunity for industry professionals to get on board with durable solutions now before they fall behind the trend.  

This shift presents both a challenge and a huge business opportunity for contractors, installers, and architects. The question isn't if the market will change — it's how quickly, and how professionals can position themselves for success. The experts at McElroy Metal share their insights:  

A wake-up call from regulators  

The conversation around asphalt shingles is getting louder, especially in states prone to severe weather. Florida's Office of Insurance Regulation recently made waves by openly questioning the reliability of asphalt shingles, stating that they "often do not last as long as manufacturers claim." 

Backing up those concerns, the Insurance Institute for Business and Safety (IBHS) has called out shingles as failing American homeowners, arguing that their durability has seen little improvement over the years. In other words, the materials homeowners have relied on for decades may no longer be up to the task. 

While no one is saying asphalt shingles will be banned anytime soon, the growing scrutiny from regulators and insurance companies signals a shift in priorities — one that favors roofing materials with proven longevity and resilience. 

It’s not just Florida anymore 

The conversation about roofing durability isn't limited to hurricane-prone states. Experts predict that California and other wildfire-prone regions will soon follow suit, pushing for roofing materials that offer higher levels of protection. Homeowners are already demanding solutions with Class 4 wildfire ratings, and regulatory changes are expected to follow. 

For contractors, now is the time to expand expertise beyond traditional asphalt shingles. Homeowners seeking better protection will seek professionals who can guide them toward high-performance alternatives like metal roofing. 

The opportunity for contractors and architects 

This market shift isn't just about replacing one roofing material with another — it's a chance for contractors and architects to get ahead of the curve. As Renee Ramey, executive director of the Metal Roofing Alliance (MRA), puts it, "Times change and needs evolve. For the next generation of residential roofing solutions, it's only natural that the market shifts to better meet today's challenges. This represents adopting a new mindset and working to meet the rising demand." 

In practical terms, this means investing in training, updating product offerings and helping homeowners understand the benefits of more resilient roofing options. Contractors who take the initiative now will be best positioned for success as demand for durable materials grows. 

Resilience is the future 

For decades, roofing choices have been primarily driven by upfront costs. But homeowners prioritize resilience over initial savings as climate extremes intensify — bringing stronger storms, more hail and record-breaking heat.  

"Roofs take the majority of the burden from climate extremes — be it monster tropical storms, massive hail and thunderstorms, extreme heat and more," Ramey explains. "So, it makes sense that just as climate forces are growing stronger, so too are the discussions about what may be the best solutions moving forward." 

For contractors, the message is clear: The roofing industry is shifting, and those who adapt now will lead the way. Whether through training, new product offerings or updated business models, embracing resilience-focused roofing solutions isn't just good for homeowners — it's a smart move for business growth. 

Are you ready for the next era of residential roofing? 

Original article and image source: McElroy Metal