From pre-show workshops and certification programs to free educational sessions and inspiring keynotes, attendees earned continuing education credits while gaining actionable insight into the trends shaping the future of metal construction and design.

The industry’s most anticipated annual event, METALCON 2025, took place last month in Las Vegas, bringing together professionals from across the globe for three days of education, innovation and networking. From pre-show workshops and certification programs to free educational sessions and inspiring keynotes, attendees earned continuing education credits while gaining actionable insight into the trends shaping the future of metal construction and design.

Courage and service: Clint Romesha opens METALCON 2025

Clint Romesha, Medal of Honor recipient and bestselling author of Red Platoon, set the tone for the show with a moving keynote on courage, leadership and the value of service.

"These moments I share help me more than you realize,” Romesha said. “I grew up in a small town on a farm… I have respect for the trades. I was brought up that you have to give back more than you take.”

Reflecting on the Battle of Kamdesh, he shared, “I had 50 other guys with me that day, and if it wasn’t for them, I wouldn’t be here… You only get that camaraderie by serving in the military.”

Romesha drew parallels between the mindset of veterans and those working in the trades, emphasizing teamwork, accountability and resilience:

• “Give the grace for failure and the opportunity to fix it.”
• “Put it back where you found it.”
• “Let’s try to make tomorrow better than today.”

“Veterans are a good fit for the trades and the community,” he said, earning a standing ovation from the crowd.

Economic clarity from Alex Chausovsky

On day two, renowned economic analyst Alex Chausovsky offered a concise and optimistic outlook for the construction economy. “We’ve been through similar challenges before,” he said. “Now, we can project with confidence that we will figure this out. We can do this together.”

Chausovsky reaffirmed the strength of the U.S. economy, noting its $30 trillion scale and continued global leadership. His key advice for business leaders: retain your workforce, communicate often with suppliers and reinvest to stay profitable amid change.

First-time attendee Trisha Ruiz, national sales director for TSA Processing, a coil processing and distribution company, shared, “METALCON provides a platform for us all to be here in a comfortable environment. It’s very impressive, very organized. I attended the keynote. It was very informative to hear the forecast for the next year.”

State of the Industry

Leaders from the Metal Construction Association (MCA) convened for the annual State of the Industry panel, exploring both challenges and opportunities shaping today’s metal construction market. While 2025 may be less favorable than anticipated, bright spots remain across residential roofing and wall applications, particularly as metal continues to displace traditional materials like glass and wood.

Speakers pointed to rising homeowner interest in metal systems — driven by concerns over wildfires, high winds and hail — as a key force behind the material’s continued expansion. Interest in metal has surged, with increasing adoption in mid-tier homes and large-scale residential developments.

Panelists also discussed growing advocacy efforts in Florida and California, where policy changes are promoting wind- and fire-resistant, sustainable building practices. MCA’s outreach with state and local partners continues to strengthen awareness around the resiliency and sustainability of metal as a preferred construction solution.

Overall, the message was clear: education and exposure are fueling metal’s momentum, helping the material gain market share across commercial, residential and architectural segments alike.

The Design District @ METALCON

Sponsored by PPG and produced in partnership with AEC Daily, the Design District immersed architectural professionals in metal design innovation.

“In the Design District, you start to exchange ideas with people who are interested in the design elements of metal,” said Brent Schipper of ASK Studio. “You get perspectives from those who build, those who fabricate and architects like myself who simply design and hope that someone can fabricate it and build it.”

Networking and giving back

Networking thrived through welcome parties, happy hours and Metal and Mimosas, which brought women in the industry together, featuring Jennifer Wilkerson of the National Center for Construction Education and Research as guest speaker.

Attendees also connected through the popular Speed Networking event, designed to spark new business relationships and collaborations across the industry. The Future Leaders program for young professionals hosted its own vibrant networking event, offering an opportunity for emerging voices in metal construction to connect, share ideas and build community.

Among those participating in both events was Drew Choe of Easy Building Designer, ACT Building Systems’ interactive online 3D design tool, who participated in both the Future Leaders networking event and speed networking. “What a great time with good people and great conversations,” he said, describing METALCON as “the best place to meet others in the industry.” Choe praised the event’s collaborative environment, noting that it’s not cutthroat but built on mutual respect and partnerships. “We even do business with competitors,” he added. “There’s a piece of the pie for everyone — referrals, relationships and company culture all matter. It’s about reputation, rapport and not burning bridges.”

Attendees also joined a Valley of Fire adventure led by Corporal Adam Bautz, U.S. Marine Corps (Ret.), with 50% of proceeds benefiting Semper Fi & America’s Fund. Continuing its long-standing tradition of community engagement, METALCON presented a $5,000 check to support Las Vegas-area veterans through The Fund, with a ceremony held on the show’s closing day.

This year, METALCON also introduced a powerful new initiative that highlights metal’s versatility in modern applications: Eagles Landing — a 2,500-square-foot, steel-framed barndominium that will become a permanent healing retreat for combat-wounded veterans in Montana. Created in partnership with the Military Warriors Support Foundation, the project illustrates how advanced metal framing, panel and metal roofing technologies can deliver lasting strength, sustainability and beauty — demonstrating how metal not only builds structures but builds hope and community.

Before the show opened, Scottsdale Construction Systems and partner companies prefabricated and assembled the full-scale steel frame in the exhibit hall, where attendees toured the structure, discovered the materials and techniques used, learned about the mission and connected with the builders and sponsors bringing it to life.

Exhibitor Gabriella Decicco of Industrial Metal Supply Company said, “I’ve had a ton of good conversations… Everybody’s doing business. You see deals being made left and right.”

Trevor McGrath of GiddyUp, a performance-based marketing company, added, “We’ve had a lot of traffic and are making a ton of connections. It’s a great vibe… People are here ready to learn and ready to make connections.”

About METALCON

Established in 1991, METALCON is the only annual trade show and conference dedicated exclusively to the application of metal in design and construction. Produced by PSMJ Resources, Inc., in partnership with the Metal Construction Association, METALCON brings together the entire metal construction ecosystem to explore the latest innovations, products and solutions shaping the built environment. METALCON’s success stems from a dynamic exhibit hall, robust educational programming and interactive learning opportunities. METALCON 2026 takes place in Orlando, Florida, October 7–9. For more information, visit www.metalcon.com.

By Emma Peterson.

Featuring integrations with a variety of industry-leading programs and tools, Roof Hub helps simplify your ordering process.

The roofing industry is a fast-paced space with a heavy day-to-day workload for many business owners. This can make it difficult to balance the tasks of both growing your business and maintaining your active projects. But SRS Distribution’s Roof Hub aims to help resolve some of these growing pains with a variety of features that streamline the roofing project management. A few examples of Roof Hub’s features include real-time delivery tracking, automated supplier rebates, interactive maps, digital measuring and more.  

All of this allows you to run your business more efficiently and close more deals without exhausting all of your time and energy. How is Roof Hub able to do this? One key factor is their integrations with some of the best tools in the roofing industry. Eliminate the need to hop from application to application, platform to platform by subscribing to the most powerful software that gives you simplified access to it all. Here are some of the incredible integrations you get access to through the Roof Hub platform.  

CRM integrations

JobNimbus: Manage your materials better than ever with the Roof Hub – JobNimbus integration. Contractors can use their Roof Hub account to access features like live pricing and products from their local SRS branch. This makes it easier to build proposals and place material orders.  

Acculynx: With direct ordering and invoice management, the Acculynx integration allows Roof Hub users to set up automated orders and deliveries with ease. You can keep your estimates updated with live pricing and can place orders with your delivery branch and territory manager in one simple email.  

Leap: Combining the power of Roof Hub’s live pricing and direct ordering with Leap’s cloud-based business platform is a match made in heaven. It creates a flexible, easy-to-use and efficient way for contractors to meet their goals, whether they are business, strategic or personal.  

GiddyUp: This integration helps with everything from canvassing to closing. Roof Hub participants get access to GiddyUp’s live pricing, order templates, item recommendations, delivery tracking and more, making your team faster and more efficient.  

Measurement integrations

EagleView: If you’re looking for measurement technology in the industry, you’ve probably heard of EagleView. Now, Roof Hub users can order EagleView reports with ease. Not only can you view and download these reports for reference, but they can also be inputted directly into an order form to automatically generate order quantities.  

QuickMeasure: This service from GAF determines roof measurements with speed and accuracy. Using high-resolution imagery, you can get reports on single-family homes in under an hour and reports on multi-family/commercial spaces within 24-hours.

Hover: Through a partnership with Hover, Roof Hub users can easily get a 3D model of their project. This helps with the ordering process as measurements and material quantities can easily be estimated using this model!  

Other integrations

Project Map It: This platform is an innovative sales and marketing tool that builds an interactive, digital map of your past projects. You can customize the map with things like photos, reviews and products used, making it a perfect way to showcase your workmanship and skill to potential clients.

Canopy Weather: Weather events like hailstorms often lead to an uptick of work for contractors. Keep an eye on the storms that are happening with Roof Hub’s integration with Canopy Weather. This allows you to know where you might be needed and reach out to homeowners in that area to help.

Billtrust: With the Roof Hub integration with Billtrust, managing your invoices and financials is easier than ever. Billtrust lets users schedule payments and easily export the data into a CSV file.

Take your business to the next level with Roof Hub and the many integrations available through the platform!

A new partnership elevates the metal roofing industry in the Sherwin-Williams MetalVue program.

CutterCroix, LLC (www.cuttercroix.com), a leading software company in managing critical business functions with its suite of mobile and cloud-based products, is pleased to announce that CutterCroix's GiddyUp software platform has been added as a partner in the MetalVueTM program, developed to help manufacturers and contractors sell more residential and commercial metal roofs. Renowned for its scalability and flexibility, GiddyUp caters to a wide range of businesses, from small contractors to large enterprises.

As a leader in metal roof coatings, Sherwin-Williams launched the MetalVue program to assist manufacturers and contractors in selling more residential and commercial metal roofs.

Mark MacDonald, Marketing and Sales Manager at Sherwin-Williams Coil Coatings, noted the strategic alignment between the two companies, "We were introduced to CutterCroix to discuss integrating our MetalVue program into their GiddyUp platform to aid the program's contractors in selling, ordering and installing metal roofs. The demonstrations of GiddyUp showed how effectively CutterCroix adapts to complex workflows of all scales. As with GiddyUp, each of our partners is intentionally selected to continually enhance the benefits to our OEM and contractor customers to bring metal roofing to new heights."

"We are thrilled and honored to partner in the MetalVue program that shares our commitment to innovation and quality," remarked Jeff Wisniewski, CEO of CutterCroix. "I am proud of our team, our products and our client approach. Since 2007, we've tailored our software to meet the unique needs of each client, from local contractors to global distributors and manufacturers."

For more information about this topic, or to discover how GiddyUp can transform your business processes, contact Kelly Densel at CutterCroix at kdensel@cuttercroix.com or visit our website at www.cuttercroix.com.

About CutterCroix

CutterCroix, LLC, headquartered in Cleveland, Ohio, has been solving business challenges since 2007 by customizing its software platform to each client's workflow and process. CutterCroix has continually evolved, meeting the needs of clients regardless of their size, from local contractors to multinational corporations. CutterCroix stands at the forefront of digital innovation in the roofing industry, with GiddyUp leading the way in revolutionizing sales pipeline management, project management, customer service and operational efficiency. The company is dedicated to bringing advanced technology within reach of businesses of all sizes, driving progress and prosperity in the building sector.

About MetalVueTM by Sherwin-Williams

The MetalVue program by Sherwin-Williams Coil Coatings was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As a leader in metal roof coatings, Sherwin-Williams is dedicated to growing the metal roofing industry and the share of business for our partners faster than the current rate of growth. To achieve this, Sherwin-Williams has strategically aligned with industry-leading partners to build a complete network of metal roof expertise to connect training, software, professional services and so much more. For more information about the MetalVue program, visit coil.sherwin.com/metalvue.

By Jonny Suchor. 

Discover how this all-in-one software is revolutionizing how roofing contractors manage and grow their businesses. 

GiddyUp Roofing Software is built to help roofing industry professionals take their businesses to the next level. A game-changer for contractors, GiddyUp’s cloud-based CRM is designed to make managing your business smoother and more intuitive. GiddyUp stands by the idea that the software should adapt to you, not the other way around, making sure it fits just right with your business needs. And one way you can do this with GiddyUp is through a free demo. 

Demoting new software is a crucial step in the decision-making process before fully committing to something new. With GiddyUp, you get to "try before you buy," which means you get to understand how the software works and how it fits into your business before making any decisions. This approach reduces risk and makes sure you're choosing a system that aligns well with what your needs are and where you want your business to go. A demo also provides you with an opportunity to understand any customization capabilities, build a relationship with the vendor and discover how it might (or might not) integrate with any existing systems you have in place, which is crucial to know. Simply schedule a demo with GiddyUp for a quick 30-minute intro to what GiddyUp has to offer and get all your questions answered. 

But what all does GiddyUp offer? In one easy-to-use platform you have what you to not only scale your business and help it succeed, but also adjust settings to better suit your bottom line, such as: 

• Cloud-Based CRM: Say goodbye to manual tasks and hello to efficiency. GiddyUp streamlines your operations, making your workflow smoother and boosting productivity. 
• Canvasser: Revolutionize your sales approach with this feature that lets you manage door-to-door sales, capture leads and track everything in real time. 
• Customer Connect: Open up a new line of communication by giving your customers their own portal, where they can keep up with project updates and access important documents. 

Ready to take your business to the lext Level? With GiddyUp, a future where your business thrives, adapts and stays connected is in the making. GiddyUp is your partner in meeting the future of your business. Are you ready to GiddyUp and grow?– 

Schedule a demo today to experience GiddyUp or yourself!

By Anna Lockhart.  

GiddyUp makes business management software simple and easy to use for contractors looking to make the most of their customer relations.  

MetalCoffeeShop®, the industry-leading place to get information on all things metal construction, is pleased to welcome GiddyUp Roofing Software into its community for metal contractors.  

GiddyUp provides roofing business owners with everything they need to organize and optimize their business functions all in one, easy-to-navigate place. Maximize your business offerings and profits with their cloud-based customer relationship management (CRM) system, which allows users to manage their sales process in a more productive and streamlined way.  

Users of the GiddyUp software also have access to Canvasser, an on-the-go mobile phone application that allows users to access their schedules, lead and sales reports in real time, making keeping track of door-to-door sales a quick and effortless task. Customer Connect is another great feature, which gives customers their own portal to access, allowing them to keep track of job progress and receive any important information from the team managing their account.  

Finding consistency and a streamlined business process that works for you and your team has never been easier than with the help from GiddyUp’s user-friendly software system. Find all your important and timely reports, documents and contacts in one place. Communicate with customers and suppliers while also keeping tabs on potential leads when you’re on the go or in the office!  

GiddyUp is software simplified, and for those who are ready to grow their business, GiddyUp offers a free demonstration for those who are interested in learning how to take their current sales, production and communication efforts and pushing them to their greatest potential.  

MetalCoffeeShop® is proud to welcome GiddyUp Roofing Software!

This expansive program helps manufacturers transform their business and contractors make more with metal.

Sherwin-Williams Coil Coatings will be highlighting the innovative MetalVue program at the International Roofing Expo (IRE), the largest roofing and exteriors event in the country, from Feb. 6-8 in Las Vegas, Nevada. Alongside a deep bench of program partners spanning various industries, Sherwin-Williams Coil Coatings is encouraging attendees to learn more about the MetalVue program and its offering at booth 5116 in the Expo Hall. In addition, conference attendees can join an educational presentation on how to make more money with metal roofing on Tuesday at 3:30 p.m. at the Exteriors Education booth 3844 during the Sherwin-Williams sponsored Exhibitor Series. 

As an industry leader in metal roof coatings, Sherwin-Williams Coil Coatings developed MetalVue to help grow the metal roof market by connecting manufacturers and contractors with a network of industry partners. MetalVue aims to help transform manufacturers’ businesses by growing contractor relationships and improving collaboration, while also helping contractors make more with metal and expand their portfolio with a premium product offering. 

“Metal roofing is already a $3.3 billion industry and with experts expecting 4% growth through 2026, we know there are so many opportunities to support our partners and make it even easier to build more with metal,” said Mark MacDonald, marketing and sales manager for Sherwin-Williams Coil Coatings. “We’re beyond excited to bring MetalVue to IRE and reconnect with our partners who’ve helped build this program into a collection of thoughtful resources that ultimately drive industry innovation and business growth.” 

MetalVue partners at IRE

Sherwin-Williams welcomes a group of MetalVue partners who will be available at booth 5116 for live demonstrations and with trusted experts to discuss how they can help attendees improve their businesses.

Sherwin-Williams Roofing Passport is built specifically for the metal residential and commercial roofing market. The groundbreaking, fully automated digital platform simplifies ordering for projects and enables metal roof estimation in just one click. Their will be live demos on this platform to show how simple the platform is to integrate. 

Toolbelt is an app and user-friendly platform that helps contractors connect with other trades people in the industry to find quality leads on laborers ready to get to work and for laborers with jobs ready to fill who are on the hunt for trustworthy contractors.

Sheridan Metal Resources is an industry leader providing the best tools and training to sheet metal professionals. Based on 45+ years of experience, Sheridan offers several levels of hands-on training tailored to specific needs, from introductory to supplemental to more hands-on and advanced options.

MetalCoffeeShop® is an online community consisting of a progressive and informative website, podcasts, webinars, articles, classifieds and more that engage the entire metal industry from contractors to product manufacturers to industry experts. Focusing on all things metal, the site delivers information that builds businesses while enabling ongoing conversation.

Designed by contractors for contractors, One Click Contractor is a simple and complete digital sales platform that helps contractors streamline every step of the sales process by building a custom toolkit from existing sales process, pricing list and workflows. By integrating with the leading software tools in the industry like CRMs, visualizers, remote measurements, payment processing and financing, One Click helps users save time on estimates, close more deals and sell from anywhere.

Truss Payments is a financial toolset designed specifically for construction businesses and offers a comprehensive range of banking and payment solutions including business checking, receivables management, payables processing, accounting integrations and Truss cards for expense management.

Watts Removal Products are designed and tested to remove, restore and rejuvenate metal surfaces that have been affected by over-spray, oil and grease, adhesives or over time, the real world adverse effects like surface rust stains, mildew, smoke damage and so much more. IRE attendees can even stop by booth #4916/4918 and put their graffiti skills to the test to see exactly why Watts Removal Products are the only products approved by Sherwin-Williams labs for cleaning metal building products finished with Sherwin-Williams coil coatings.

Grosso University offers the leading and most comprehensive sales training program designed to arm contractors with turn-key sales performance solutions that help grow their business and expand their metal building capabilities. This comprehensive training program is conveniently accessible on Grosso University's online training center and ensures the tactics, strategies and methods are tailored to coach through the specific challenges unique to individual businesses.

Other MetalVue partners that will be exhibiting at IRE include Giddyup, EagleView, RillaVoice, Roofle and Ingage.

To learn more about Sherwin-Williams Coil Coatings, visit coil.sherwin.com/metalvue. For more information about IRE, visit theroofingexpo.com.

About Sherwin-Williams Coil Coatings

Sherwin-Williams Coil Coatings delivers a full range of high-performance coatings in polyvinylidene fluoride (PVDF), silicone-modified polyester (SMP) and polyester formulas, designed to meet the most demanding environmental requirements while providing protection against weathering and pollution. The Coil Coatings Division is part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly-engineered solutions for construction, industrial, packaging and transportation markets in more than 110 countries in the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information about Sherwin-Williams Coil Coatings, visit coil.sherwin.com. 

By Anna Lockhart.  

Metal professionals won’t want to miss out on the chance to stop by the MetalVue booth at the upcoming Certified Contractors Network Innovate Conference!  

The Certified Contractors Network (CCN) Winter Conference, Innovate 2024, is coming up soon and will be the perfect opportunity for industry professionals to network, learn and take advantage of the unique growth opportunities available during the event.  

As one of CCN’s quarterly conferences, this winter meeting allows contractors from across North America to gather valuable industry insights from the experts. Each quarterly conference highlights the latest and greatest in the industry so attendees can be at the top of their game and successfully strengthen their company through new connections, product knowledge and more. The upcoming winter conference will also feature a special booth for the experts from Sherwin-Williams, who will be showcasing their MetalVue program! 

The MetalVue program helps metal manufacturers and contractors grow their business and increase profits by providing access to exclusive content and industry insights. MetalVue users have access to incredibly valuable and up-to-date resources and services that can help strengthen their business model, service offerings and other key success factors that they may want to focus on boosting. With the proper guidance, training and online community of support through the program, MetalVue users are ready to take on the industry and succeed with their newfound skills and knowledge!  

The MetalVue booth at Innovate 2024 will host representatives from across the industry who have partnered with Sherwin-Williams in creating this unique program. Stop by to hear the expert advice and insights about the program from professionals from the following companies:  

• Grosso University 
• Rilla 
• Certified Contractors Network 
• UNIFLEX 
• Kool Seal 
• Geocel 
• ToolBelt 
• Predictive Sales AI  
• EagleView  
• Roofing WRX 
• ROOFLE 
• SOCiUS Marketing 
• Sidekick 
• Renoworks 
• Truss  
• GoodLeap 
• Sheridan Metal Resources 
• Ingage 
• GiddyUp 
• Shawn Feurer Consulting 
• MetalCoffeeShop 
• Metal Roofing Alliance 
• Watts Removal Products 
• One Click Contractor 
• The Stonegate Group 

Attendees of the upcoming Innovate 2024 conference from January 28-31, at the Seabird Resort in Oceanside, California, should make plans to stop by the MetalVue booth, #5116, to find out exactly how the program can help them achieve greatness through their metal services.  

Learn more about the MetalVue program or sign up to attend the upcoming CCN winter conference, Innovate 2024!

We fit the software to the company, not the company to the software. Ready, Set, GiddyUp and Grow! GiddyUp is a new way to manage and grow your business. With our simple and easy to use program, you can manage canvassing, sales, jobs, production and even communicate with homeowners through a branded customer portal. How it works: GiddyUp has everything you need to scale your business with the ability to configure settings to suit your bottom line.

• CLOUD BASED CRM: The automated and streamlined workflow is configured for your operations, improving productivity, so that you can get back to what you do best.

• CANVASSER: Mobile solution that allows you to take command of door-to-door sales, capture leads, schedule appointments, and track progress in real time.

• CUSTOMER CONNECT: Customer Connect gives your customer access to their own portal. This platform lets customers see information on their project team, retrieve documents, and allows customers to view photos of job progress.

Visit our website.

Schedule a demo today!