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MCSI - Market Differentiating
More than a number
MCS Influencer Randy Chaffee says that one of the best ways for companies to differentiate themselves among mergers and acquisitions is to connect with their customers. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing, LLC. You can read the interview below, ...
How contractors can stay competitive amid mergers and acquisitions
MCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating ...
How contractors can stay scrappy (and win) when the big dog’s merge
MCS Influencer Thea Dudley says offering a smooth ride with clear terms, quick setup and a human touch isn't just service — it’s a selling point. Let’s be real: When the big players start merging and acquiring like it’s a game of Monopoly, it can feel like the little guy’s about ...
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