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John Kenney
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
The blueprints to success
By Emma Peterson. Dive into the basics of boosting your business with industry consultant and operations expert John Kenney! If you haven’t already heard of John Kenney, he is the CEO of Cotney Consulting Group and a seasoned expert in contracting operations. Throughout his extensive career, John has helped contractors ...
The R-Club advantage: Quarterly training with John Kenney
By Emma Peterson. Insights, strategies and systems from industry expert John Kenney to help your business thrive. Looking for ways to make your jobs easier in the new year? R-Club gives contractors exclusive access to the tools, training and community resources needed to strengthen their business. R-Club offerings include, ...
Balancing tradition and technology in roofing
RCS Influencer John Kenney says the future of roofing isn’t about replacing tradition; it’s about building on it. Roofing has always been about hard work, craftsmanship and relationships. Those principles built this industry and still hold it together today. What’s changing fast is how we manage the business side of things. ...
Gana la temporada navideña con esta guía de regalos
Por Emma Peterson, traducido por Jessica Bravo. Desde herramientas hasta cursos de capacitación, el equipo de The Coffee Shops™ reúne los regalos perfectos para los profesionales del techado en esta guía para dar en grande esta temporada. Si tu año ha sido como el nuestro aquí en The Coffee ...
Nail the holidays with this gift guide
By Emma Peterson. From tools to training courses, The Coffee Shops™ crew wraps up the perfect presents for roofing pros in this guide to giving this holiday season. If your year has been anything like ours here at The Coffee Shops™, it’s going by faster than you can flip the ...
Planning for the future
By Emma Peterson. Dive into succession planning with industry expert and veteran John Kenney. John Kenney, who has over 45 years of experience in the roofing industry, founded and is the CEO of Cotney Consulting Group. The goal of Cotney Consulting Group is to give contractors “strategic guidance built ...
How diversifying with coatings opens new avenues for contractors
CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...
Expanding through specialization
MCS Influencer John Kenney says adapting with skill and strategy is key to leading an evolving roofing and construction market forward. In the roofing and construction trades, growth doesn’t always come from getting bigger, but from getting sharper. Many contractors try to expand by adding more crews or chasing new ...
Staying sharp: How contractors can compete in a market shaped by mergers and acquisitions
RCS Influencer John Kenney says contractors who stay grounded in fundamentals will not only survive this era of consolidation but also emerge stronger. The roofing and construction landscape is shifting fast. Across the country, we’re seeing mergers and acquisitions roll through the industry, consolidating once-independent players under larger umbrellas. For ...
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