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Expert Conversations
Moving the market toward metal
By Jenny Yu. Learn how the MRA is pushing metal to the forefront through research and education. Roofing isn’t just loud construction sites and hard hats. It’s also the quiet, behind-the-scenes efforts to move homeowner minds and market trends. Since its inception in 1998, Metal Roofing Alliance (MRA) has ...
Ongoing innovation at METALCON 2025
By Jenny Yu. Learn about this year’s keynote speakers, educational workshops and what’s new. 2020 was supposed to be Judy Geller’s first year running METALCON, but the world had other plans. As tradeshow director for METALCON, Judy had to pivot, just like most of us had to adjust to a ...
Capitalize on tariff-free machinery
By Jenny Yu. Navigating the new normal that tariff changes bring to the metal roofing industry. In a recent MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about the unique opportunity to capitalize on their tariff-exempt machines. Since ...
Central States has what you need
By Emma Peterson. For contractors looking to get started in the metal market, Central States is a great place to start. Whether it’s in commercial or residential applications, metal is on the rise in the roofing and building products industry. To learn about how contractors can get involved with this ...
Leading with steel
By Jesse Sanchez. How innovation and tech are shaping the next generation of metal construction. In this episode of MetalCast™, recorded live at METALCON 2024 in Atlanta, host Heidi J. Ellsworth sat down with Bobby Mesmer, CEO of RMG Erectors & Constructors, for a revealing and forward-looking conversation that pushes ...
Unlimited learning at METALCON 2025
By Jenny Yu. Watch this Coffee Conversations episode and discover the vast educational opportunities present at this upcoming METALCON. In a recent Coffee Conversations® episode, Heidi J. Ellsworth hosted a panel with four industry experts to discuss METALCON 2025. For the past 30 years, METALCON has become the ...
Bright ideas and better buildings
By Jesse Sanchez. Making the case for healthier, more beautiful buildings, without compromising on energy goals. In this episode of MetalCast™, host Heidi J. Ellsworth turns the mic toward Joe Menchefski, host of the Better Buildings for Humans podcast and corporate sales lead at Advanced Glazings. While early parts of ...
Built to back you up
By Emma Peterson. Fortify Building Brands are committed to helping their contractors overcome any real-world challenges they encounter. In the roofing industry, there are always bound to be unexpected issues and questions that crop up during the course of a project, no matter how well-prepared you are going into it. ...
Diversifying into HVAC/R
By Jenny Yu. Learn how to add HVAC/R to your list of services to grow your business. Every trade needs more skilled labor. In this MetalTalk™ episode, Heidi J. Ellsworth sat down with Greg Guse of Malco Tools to discuss the basics of HVAC/R systems in the building envelope ...
Edge metal: A structure’s shield from tornados
By Jenny Yu. Learn about the importance of edge metal in protecting properties from increasing severe weather events. In a recent Read Listen Watch® (RLW) episode, Megan R. Ellsworth spoke with Hickman Edge Systems’ Director of Private Label and OEM Jason Hildenbrand about the role that edge metal ...
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